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| Area：Xian | Type：Outdoors | Frequency：90 |
| Address：No.1 Qujiangchi East Road, Qujiang New District, Yanta District | Format：light show | Duration：30s |
| Location：Wanzhong International | Min Qty：1 | Operating Time：19-24o'clock |
| Size：7636㎡ | Min Period：sun |
Located on the southeast bank of Qujiang South Lake, at the terminal of the night tour landscape axis connecting the Giant Wild Goose Pagoda and Qujiang Pool, this project features the only modern super high-rise complex lighting media along the lake shore. Surrounded by illuminated ancient Tang-style architectures, its modern dynamic light and shadow create a striking visual contrast, making it a natural visual highlight along the entire night tour route. The building faces the full expanse of the lake with zero obstructions from trees or low-rise buildings, boasting an ultra-long visible range of 2 kilometers. It can be fully viewed from both water and land perspectives by pedestrians on the Qujiang South Lake loop trail, vehicles on Qujiang Avenue and the South Third Ring Road.
The light show media attracts massive, high-quality segmented passenger flow with steady traffic and high-value audiences. It consistently reaches over one million people weekly, with single-day visitor arrivals exceeding one million during holidays and an average daily vehicle throughput of 100,000. It covers cultural tourism visitors from across the country; among Qujiang’s tens of millions of annual tourists, the South Lake ranks as a must-visit night tour spot. Inherently suitable for short-video communication, it delivers comprehensive audience coverage and outstanding conversion potential for brand promotion targeting mass consumption and cultural tourism festivals.
Standing at the highest vantage point of the South Lake skyline with an unobstructed full view of the lake, it offers a 2-kilometer ultra-long visible range spanning the lakeside trail, urban arterial roads, high-end residential communities and cultural tourist attractions. Providing immersive viewing from both water and land angles, it serves as the core visual landmark of Xi’an’s night tourism system. Its quantifiable and scalable brand communication performance delivers a far superior return on investment (ROI) compared to traditional feed ads and ordinary outdoor media.
Linked facade imaging across the entire AB Twin Towers features a giant light and shadow canvas spanning over a thousand square meters paired with mirrored reflections on the lake surface to deliver a dual-layer immersive visual experience. The scale and stunning impact of the visuals far outperform those of ordinary single buildings. The light show runs continuously during prime nighttime hours from 19:00 to 24:00 every day, covering all time slots for night tourism check-ins, evening commutes and leisure consumption. Its nighttime exposure recognition and visual striking power vastly surpass traditional static outdoor media such as light boxes and street banners.
The linked light and shadow media of Wanzhong International AB Twin Towers is an exclusive site in the area with no competing homogeneous media to split audience traffic. It effectively avoids issues including clustered advertisements and buried brand information, greatly boosting audience memorability of brand displays. Rooted in the international fashion DNA of W Hotel and Qujiang District’s urban cultural tourism brand identity, this media outlet inherently carries a high-end, artistic and tech-driven brand tone, naturally screening out low-end marketing scenarios. It stands as one of Xi’an’s few landmark media platforms suitable for soft communication of premium brands.
Boasting an irreproducible geographic location advantage, spectacular large-scale visual effects, high-value targeted audiences and efficient communication during prime hours, it serves as a scarce investment asset among Changsha’s media resources. More than merely an advertising screen, it acts as a vital communication channel for brands to engage core circles of culture, entertainment and business, delivering all-round, multi-layered and high-conversion communication solutions for brands.
