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| Area：Xian | Type：Outdoors | Frequency：220 |
| Address：150 meters southeast of the intersection of South Xinkaimen Road and East Furong Road | Format：led | Duration：15s |
| Location：Detai Qujiang International Kindergarten | Min Qty：1 | Operating Time：9-20o'clock |
| Size：长 16m*高 9m | Min Period：week |
Northeast corner of the intersection of Yanxiang Road and Taqing Road in Qujiang New District, Xi'an, directly opposite the Qujiang Campus of Northwest Women's and Children's Hospital. It is adjacent to high-end residential communities including Wanzhong Rose Garden, China Overseas Properties, Gemdale and Vanke. Multiple bus routes such as Bus 903, 25, 525 and Tour Bus 6 converge around the area, bringing extremely heavy traffic of medical visitors and daily commuters. The outdoor media at this intersection inherently boasts prominent landmark features and massive exposure volume.
The intersection features flat and open terrain without obstructions from high-rise buildings, big trees or utility poles. Advertisements can be seen from a long distance on both carriageways, allowing full visibility to both vehicle traffic and pedestrians. Compared with large screens blocked by street green belts, it suffers less exposure loss and delivers higher communication efficiency. Right next to Detai Qujiang International Kindergarten, the spot naturally draws large crowds of parents during morning and evening school drop-off and pick-up hours, carrying an inherent label of parent-child and family consumer groups. It is a rare main road media in the Qujiang area that can precisely reach parent audiences.
This media facility is an integrated outdoor column LED screen covering 144 square meters, visible for hundreds of meters along the two-way main road, enabling both drivers and pedestrians to clearly view advertising visuals. It features regular dimensions with complete, unsegmented display images, delivering stronger visual impact and a more premium brand presentation texture compared with small wall-mounted screens. The 15-second advertisements circulate around 220 times per day at an even and stable frequency, fully covering all passenger flow scenarios including daytime school drop-off and pick-up peaks, commuting hours and evening leisure time to sustainably deepen brand impressions.
Located on the main road of Xinkaimen Roundabout, this location serves as an essential thoroughfare for entering and exiting the southeast Qujiang area. Sitting at the core transportation hub of the well-established large residential cluster in southeast Qujiang, it is the vital passage for vehicle flow in the Xinkaimen neighborhood. It radiates more than a dozen high-end residential projects developed by China Overseas, Vanke, Ziwei and other developers, covering tens of thousands of stable middle-class permanent households. Connecting the South Third Ring Road and commuter routes to Qujiangchi Scenic Area, it draws a convergence of private car traffic and community pedestrians. There are no comparable vertical LED advertising screens within a short distance in this area, granting this media resource strong exclusivity.
Large advertising screens in Qujiang Scenic Area rely on tourist foot traffic that fluctuates between peak and off seasons, while this media outlet is rooted in mature permanent residential communities and focuses on long-term localized market cultivation. It precisely helps local physical brands attract and convert customers, and can cooperate with surrounding early education institutions, maternal and infant stores, community supermarkets and parent-child catering restaurants to build an integrated marketing model combining brand exposure via large screens and offline store customer acquisition. This forms a full-link closed-loop marketing system from brand awareness building to in-store consumption conversion.
The core advantage of this advertising spot lies in its precise targeting of family, parent-child and middle-class consumer groups, whose customer quality far exceeds that of advertising media in general shopping districts with scattered foot traffic. Adjacent to kindergartens, it consistently attracts fathers and mothers aged 25 to 40 every day, who are the core decision-makers for household consumption. It perfectly matches the marketing demands of vertical categories such as maternal and infant products, children's medical aesthetics and kids' cultural and creative goods. The passenger flow composition is balanced and complementary; with a steady base of school-drop-off crowds and commuter vehicles on workdays, advertising placements here deliver extremely stable conversion performance.
