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| Area：Xian | Type：Outdoors | Frequency：240 |
| Address：雁翔路 1616 号 | Format：led | Duration：15s |
| Location：Provincial Maternity and Child Health Hospital Intersection, Yanxiang Road, Qujiang | Min Qty：1 | Operating Time：9-21o'clock |
| Size：168㎡ | Min Period：week |
This media location sits at the crossroads near Northwest Women's and Children's Hospital on Yanxiang Road, Qujiang New District, Yanta District, Xi'an. Located at the transportation hub in eastern Qujiang, it is adjacent to Qujiang Interchange and a large public transport hub. The road here is a vital thoroughfare leading to scenic spots including Qujiang Pool, Youth Park and Duling Heritage Park. There are no high-rise buildings around to block the view, delivering an unobstructed panoramic sight with long-distance visibility across dual carriageways. Unlike single-sided street LED screens that only reach traffic on one side, this site boasts an inherent outstanding visual advantage.
Surrounded by dense supporting facilities, the location is home to large residential compounds and commercial clusters such as Northwest Maternity and Child Health Hospital, Zhengrong Rainbow Valley, China Overseas Qujiang Grand City and Vanke Jinyu Qujiang. It also connects the Qujiang cultural tourism belt and the residential area in eastern Xi'an. As Xi'an's unique U-corner outdoor LED screen, it occupies the prime corner of the crossroads with unobstructed visibility on both directions of the carriageway, enabling full visual coverage of passing private cars, pedestrians and bus passengers.
The site forms a high-traffic golden combination integrating a Grade A tertiary maternity and children's hospital, high-end residential clusters and comprehensive commercial amenities, with highly targeted audience profiles. It gathers core household decision-makers aged 25 to 40 including fathers, mothers and pregnant women, perfectly matching vertical industries such as maternal and infant products, early childhood education, parent-child cultural tourism, obstetrics and gynecology medical aesthetics. A huge number of urban middle-class permanent families live in the surrounding area, generating sustained passenger flow peaks throughout the day covering commuting, medical visits, shopping and night leisure hours, which brings stronger long-term brand memorability.
The U-shaped dual-view simultaneous display covers traffic flows in all driving directions at crossroads, greatly expanding the reach of advertising and delivering brand messages far more efficiently than conventional single-sided wall-mounted LED screens. It supports integrated marketing packages combining "large screen advertising + offline store campaigns" in collaboration with nearby shopping malls, parent-child stores and maternal and child institutions, enabling one-stop full-chain communication covering brand image exposure and offline passenger flow diversion.
Sited in an open lawn landscape zone at the road intersection, it boasts a clean display with high visual recognition and inherent mild internet-famous check-in appeal. It encourages spontaneous shooting and sharing by local residents and family tourists to deliver dual communication effects of offline exposure and secondary content viral dissemination on social media platforms. Furthermore, it can partner with surrounding commercial complexes and parent-child stores to create integrated marketing solutions of "brand image display on large screens + offline store customer acquisition", realizing one-stop brand cultivation and customer conversion. It serves as a premium core communication platform for brands to deeply tap into the family consumption market in Eastern Qujiang and capture local consumers' mindsets.
This medium is the sole U-shaped corner outdoor LED large screen in Xi'an. As urban appearance regulation in Xi'an grows increasingly stringent, approvals for new large outdoor LED screens and special-shaped corner screens have been fully suspended in the main urban area and key crossroads, granting this asset extremely high exclusivity and scarcity barriers. Positioned at the prime crossroads of Yanxiang Road and the Provincial Maternal and Child Health Hospital, it leverages well-established government, residential, medical and cultural tourism supporting facilities in Qujiang to sustain long-term advertising stickiness for brands.
