- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：60 |
| Address：No. 10, Binhe Road, Tianxianqiao, Jinjiang District | Format：light show | Duration：15s |
| Location：Jinjiang Night Cruise | Min Qty：1 | |
| Size：1090.8 ㎡ | Min Period：sun |
As the core night-time cultural and tourism IP of Chengdu, it creates a mandatory visual focus during fixed nightly light and shadow periods, with no competing products of the same level to divert attention, achieving a monopoly on night-time attention. It covers a 4.4-kilometer core river section from Dongmen Wharf — Wangping Street — December Market — Lan Kwai Fong — Hejiang Pavilion — Anshun Covered Bridge, connecting Chengdu's top night-time business districts and historical landmarks, and serves as the only mobile light and shadow stage that runs through the city center.
The light show is a city-level immersive waterfront media scene, with core advantages including a rare closed-loop traffic route, high-value dual-audience flow, customized technological lighting, and comprehensive linkage for conversion. It combines brand exposure with an immersive experience, making it the main entry point for night-time marketing in Chengdu and achieving a complete transformation from exposure → experience → consumption.
It is not only a new form of advertising carrier but also reconstructs the relationship between brands, cities, and audiences, freeing advertising from homogeneity and rigidity. It integrates brand communication into cultural and tourism experiences, aligns with the city's context, and reaches precise audiences. This provides brands with a more valuable communication solution and injects new vitality into the high-quality development of Chengdu's night-time economy. It has also become the preferred media for brands to connect with target audiences and enhance brand positioning.
Brand recall through light show advertising can increase by more than 30%, achieving both precise reach and deep memory effects. Thanks to its unique scene integration and cultural empowerment, Chengdu Jinjiang Night Tour Light Show stands out from all similar media, creating a distinctive communication barrier.
The Jinjiang Night Tour Light Show is a city-level nighttime landmark media, connecting the core business districts and millennia-old cultural heritage along the Golden Waterfront. It integrates immersive light and shadow, multi-dimensional scenes, cultural tourism IPs, and strong social self-propagation, while providing three core media values: precise audience targeting, brand tone empowerment, and an integrated marketing closed loop. It caters to diverse advertising needs such as brand exposure, cultural collaborations, scene-based marketing, and event premieres.
With its unique locational advantage, massive visual spectacle, high-value targeted audience, and efficient dissemination during peak hours, it has become a rare media investment opportunity in Changsha. It is not merely an advertising screen, but an important window for dialogue between brands and the core circles of culture, entertainment, and business, offering comprehensive, multi-level, and high-conversion communication solutions for brands.
The light show is more than a feast of light and shadow—it is a high-value platform for advertising. With culture as its soul, technology as its wings, scenes as its body, and traffic as its core, it returns advertising to the essence of experience, achieving a win-win between commercial and cultural value. Advertisements in the light show are no longer a disturbance but a shared journey with visitors through millennia of Jinjiang and a night of light and shadow, becoming a bridge for emotional connection between brands and users.
As its core monetization vehicle, it breaks the industry dilemma of heavy investment and slow returns in cultural tourism projects, creating a sustainable investment ecosystem with short-term profits and long-term value growth. It has become a highly promising choice in the current cultural tourism investment sector, with an investment logic that not only aligns with market demand but also possesses differentiated competitive capability.
