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| Area：Guiyang | Type：Community | Frequency：0 |
| Address：100 Zaoshan Road | Format：barrier gate | Duration：0 |
| Location：Hongji Jingyuan | Min Qty：1 | |
| Size：2400*750 | Min Period：week |
As a residential community in the main urban area of Guiyang with well-developed facilities and high-quality living standards, the entrances and exits of Hongji Jingyuan are essential passage points for residents and visitors every day. Placing barrier gate advertisements here not only guarantees natural traffic flow but also creates a high-value, low-interference, and highly effective community communication scenario
Located in the core area of Yunyan District, adjacent to two major city landmarks—Yan’an West Road and Qianling Mountain Park—Hongji Jingyuan is covered by both Metro Line 2 and Line 3, with 15 metro stations within 2 km, generating huge traffic flow and strong regional influence. The community has a mature residential atmosphere and high resident stability, ensuring consistently effective advertising.
The barrier gate is the community’s only entry and exit point; drivers must stop for 30 seconds or more while waiting for passage, ensuring mandatory exposure to the advertisement with no other distractions. Attention concentration reaches more than three times that of traditional outdoor advertising. The dynamic flipping effect of the rising and lowering barrier significantly enhances visual attraction and reinforces brand memory. Daily exposure frequency reaches 3.6 times per person, with over 100 monthly exposures per household, creating deep brand recall.
Embedded in the daily life of the community, the advertisements naturally possess the emotional affinity of the community environment, making brand information easier to accept and trust. The surrounding facilities are well-developed, located near Huijin Xingli City Mall, Qianling Mountain Park, and Zilinan business district, covering a consumer base within a 3-kilometer radius.
The Hongji Jingyuan barrier gate advertising, with its precise audience targeting, mandatory exposure characteristics, 24/7 visibility, and high cost-effectiveness, has become the core media choice for brands to deeply cultivate the high-end community market in Yunyan District, Guiyang. It helps brands achieve efficient conversion from traffic to sales. With no competing ads nearby, audiences can more easily focus on the barrier gate content, enhancing ad recall and conversion potential.
Rooted in the prime location of Zaoshan Road in Yunyan District and leveraging the mature high-end resident community, combined with the dual metro lines and business district reach, it creates unique media value. This makes it a core channel for brands to accurately reach high-net-worth families in Guiyang.
As the only vehicle entrance advertisement in the community, it occupies the central line of sight for drivers. Each waiting period of more than 30 seconds for barrier release allows for uninterrupted mandatory reading of the ad, with attention concentration exceeding that of traditional outdoor advertising by more than three times. This mandatory and distraction-free communication scenario is the unique advantage of community barrier gate advertising and significantly enhances the efficiency of brand message reception.
With multiple advantages of precise audience targeting, mandatory exposure, 24/7 visibility, cost-effectiveness, and prime location, it has become the core media for brands to deeply cultivate the high-end community market in Yunyan District, Guiyang, helping brands achieve efficient conversion from traffic to sales.
