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| Area：Guiyang | Type：Community | Frequency：0 |
| Address：146 Qianling Mountain Road | Format：barrier gate | Duration：0 |
| Location：Guanshan Residential Area | Min Qty：1 | |
| Size：2400*750 | Min Period：week |
Guanshan Residential Area is located in the core section of Guanshanhu District, a key development area in Guiyang City. It is adjacent to city-level administrative centers, the financial city, CC PARK, the provincial museum, and other urban landmarks. This group represents the ideal target audience for industries such as real estate, home furnishings, education, automobiles, finance, and health services. Advertising here leverages medium characteristics of low cost, wide reach, and deep impact, making it an ideal offline entry point for brands to engage high-net-worth families in the Guanshanhu New District and achieve localized, efficient communication.
The residential area is right next to the main Qianlingshan Road, approximately 1.4 km from Jinyang Hospital Station on Metro Line 2, with multiple bus stops just 314 meters away. The surroundings include Century Jinyuan Shopping Center, MixC Mall, and recreational spots like Guanshanhu Park, allowing the community barriers to cover not only resident households but also nearby commuter traffic and consumer groups, achieving dual exposure.
Residents of Guanshan Residential Area pass through this point daily, averaging 2-4 times per day. During the 10-15 seconds while vehicles wait for the barrier gate to lift, with no other advertising distractions, residents’ attention naturally focuses on the barrier gate ads, deeply embedding brand information through repeated exposure.
Surrounded by large commercial centers such as Century Jinyuan Shopping Center and MixC Mall, as well as leisure landmarks like Guanshanhu Park and Karst Park, community barrier gate advertising not only covers high-end permanent residents in the area but also reaches passing traffic on main roads, consumers in nearby commercial zones, and park visitors. This breaks the boundaries of the community and achieves precise community targeting with the dual effect of external traffic exposure.
As a targeted outdoor media in the core, mature communities of the Guanshanhu District, it has become an efficient channel for local and regional brands to deeply cultivate the family market in the new district, thanks to its advantages such as a concentrated high-net-worth audience, mandatory high-frequency exposure, a closed low-interference environment, and high cost-effectiveness. With strong consumer purchasing power and precise demand, it lays a premium audience foundation for community barrier gate advertising.
With precise audience targeting, high-frequency exposure scenarios, and unique communication value, it has become a premium media for brands to deeply engage with the high-end consumer market in Guanshanhu. Relying on the community's familiar social atmosphere, barrier gate advertising brings a neighborhood-recommendation-like sense of trust, making it more easily accepted and recognized by residents and effectively lowering the psychological threshold for brand communication.
With its four core characteristics—mandatory exposure, precise audience, advantageous location, and high cost-effectiveness—it has become a highly valuable community marketing medium in Guanshanhu District, particularly suitable for targeted advertising in industries such as home furnishings, automobiles, finance, and local lifestyle services. The high-value audience retention, low-cost high-return efficiency, strong scenario-driven stickiness, and added value potential from location advantages make it an advertising investment option that combines stability and growth.
Its precise audience targeting, mandatory exposure effect, and superior geographical location make it an extremely cost-effective community marketing medium in Guanshanhu, Guiyang, providing brands with a premium channel to efficiently reach mid-to-high-end family users. It offers brands a complete marketing chain from precise targeting to deep influence and conversion facilitation, helping brands establish a competitive advantage in the mid-to-high-end community market.
