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Through the application of multi-dimensional LED screens, shopping malls not only reconstruct the consumption flow, but also build a new interactive relationship between brands and consumers with dynamic media, injecting innovative vitality into regional commerce

Through the application of multi-dimensional LED screens, shopping malls not only reconstruct the consumption flow, but also build a new interactive relationship between brands and consumers with dynamic media, injecting innovative vitality into regional commerce

As an important commercial node in the Asian Olympic business district, the layout design of its internal LED screen is based on the core concept of technology-enabled scenes, deeply integrating functionality, artistry and commercial value

The layout design of LED screens not only carries the function of information transmission, but also empowers consumption scenarios with innovative technology, becoming a bridge connecting brands, consumers and urban culture

From the dynamic guide screen at the entrance to the immersive art installation in the atrium, the LED screen not only undertakes the function of information transmission, but also becomes an emotional link between the brand and consumers

Through the integration of LED lighting and architectural structures to enhance the immersive experience, the atrium uses metal materials and customized linear lighting to create a simple and refined visual layer, enhancing the artistic sense of the space

The main market is the emerging middle class in first- and second-tier cities, including life and retail formats including catering, leisure, entertainment, social networking, family, and parent-child, covering the emerging middle class and mature middle class core customer groups aged 25-45

As a landmark commercial complex in the core area of Beijing's CBD, Phoenix Hui Shopping Center has become a benchmark for high-end commercial advertising communication with its unique location advantages, technological innovation and scenario-based operation strategies