Relying on the airport's unique starfish-shaped architectural design, and utilizing the atrium corridor space connecting the central hall with each boarding gate as a wind tower, the advertising images are perfectly integrated with the architectural structure, forming a visually striking vertical brand lighthouse.
A key static media resource located in the international arrivals area connecting the immigration inspection counters with the baggage claim hall, this media occupies the only route that passengers must take from legal entry to physical baggage collection, having extremely high strategic value and brand display effect.
Located on the key dynamic routes between the domestic flight baggage claim area and the transportation center or exits, it serves as an essential passage for passengers completing their flight journey before leaving the airport. In the form of high-brightness, dynamic rotation, it creates a visually striking digital welcome corridor.
One of the top static media in airport media resources with the highest passenger value, minimal visual interference, and the strongest brand tone, occupying the only mandatory path for international travelers from immigration inspection to baggage claim, creating a highly impactful brand corridor.
Corridors are usually narrow and long, with the walls on both sides very close to the passengers' line of sight. The semi-enclosed spatial structure eliminates external distractions, forcing passengers' gaze to focus only on the front and sides, creating a naturally enforced reading environment.
This media is located at the first necessary passage before entering the core arrival hall from the second-floor corridor convergence, responsible for 'gathering' the dispersed bridge passenger flow and guiding it to the main process. It is referred to as the flow convergence and primary visual gateway in the arrival process.
As a core media resource in the arrival process, it carries out in-depth communication between the brand and high-net-worth arriving travelers. It is the last brand defense before travelers finish their journey and leave the quarantine area, as well as the first visual gateway for welcoming arriving passengers and guiding ground transportation.
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Area: HainanType: airportFormat: FilmFrequency: 0
Film media is a highly creative and penetrating 'microscopic' form of advertising, cleverly transforming corner and column edge bump strips in buildings, which originally only serve safety protection functions, into continuous brand display belts and invisible guide lines that run through passenger flow paths.