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Area:Beijing | Type:airport | Frequency:0 |
Address:Beijing Daxing Airport | Format:Light box | Duration:/ |
Location:Light box in the mixed-flow area on the second floor | Min Qty:1 | |
Size:11.415×2.6 | Min Period:month |
The mixed-flow area brings together the two-way flow of international/domestic passengers, with an average daily passenger flow of hundreds of thousands of passengers.
Passengers are required to complete security checks, waiting flights, transfers and other processes in this area, with an average stay time of more than 60 minutes, providing high-frequency and immersive exposure scenarios for advertisements.
Among the tourists reached in this area, business customers account for more than 40%, and people with an annual personal income of more than 500,000 yuan account for 35%.
Passengers are in the psychological transition period of "itinerary switching" and have a high degree of acceptance of surrounding information. Advertising content can be accurately pushed in combination with travel scenarios (such as duty-free shopping, hotel reservations, and destination services), and the conversion efficiency is increased by more than 30%.
As one of the world's top 10 hub airports, the region covers 60% of international passengers, which can simultaneously reach overseas high-end consumer groups and help brands build a global image.