How to Place Advertising at Chongqing Airport? Latest 2026 Pricing and Location Strategy Guide

As an aviation hub in the western region, Chongqing Jiangbei International Airport is no longer just a transportation facility, but also a strategic highland that gathers high-value groups and carries brand image. By 2025, the passenger throughput of Jiangbei Airport will exceed 47 million, including over 3 million international and regional passengers, and the airline network will cover five continents worldwide.

For brands, a question arises: how should Chongqing airport advertisements be placed? How can we efficiently capture the target audience in this golden traffic pool?

This article will provide you with a complete guide to airport advertising placement, covering media value, advertising format, location selection, pricing strategy, and pit avoidance techniques. Whether you are a brand novice entering the market or a marketer seeking optimization solutions, you can find the answer from it.

1、 Why advertise at Chongqing Airport?
It is necessary to understand the unique value of airport advertising before entering into specific operations.

（1） Accurate outreach to high net worth individuals
The core characteristics of airport passengers are "three highs": high education, high income, and high willingness to consume. Business travelers, vacationers, and international visitors constitute the most commercially valuable audience group. For brands such as finance, automotive, luxury goods, high-end tourism, and technology products, this is an irreplaceable and precise channel for any media.

（2） Forced exposure in enclosed spaces
The average stay time of passengers at the airport from check-in, security check, waiting to boarding is over 90 minutes. During this period, passengers are in a relatively relaxed and focused state, and their acceptance and memory of advertising information are much higher than other outdoor scenes.

（3） Natural endorsement of brand image
Advertisements that can appear at airports themselves convey a sense of brand strength and quality. For enterprises that hope to enhance their brand image and establish high-end awareness, airport advertising is a highly valuable media endorsement.

2、 The main forms and core positions of advertising at Chongqing Airport
Chongqing Jiangbei International Airport currently has two terminals, T2 and T3A, and T3B terminal is also about to be put into use. The value and price of advertisements in different regions and forms vary greatly.

（1） Divided by terminal building
T2 Terminal: mainly operates domestic routes, covering a large number of business travelers and tourists. Suitable for mass consumer goods, local tourism, and regional brands.

T3A Terminal: As the main terminal, it undertakes international and regional routes, as well as major domestic routes. The area with the highest passenger volume and concentrated international travelers is the preferred location for brand image display.

Future T3B: After being put into operation, the airport capacity will be further increased, and early layout can gain a first mover advantage.

（2） Divided by advertising format
1. Lightbox advertising: The most common static form, distributed in areas such as check-in halls, waiting areas, and arrival channels. Clear image, 24-hour visibility, suitable for brand image display and long-term advertising.

2. LED large screen: dynamic video advertisement, located in core positions such as departure hall, above security check, and arrival exit. Strong visual impact, suitable for scenarios such as new product launches and promotional activities that require quick attention grabbing.

3. Column advertising: Covering the columns inside the terminal building to form a surrounding visual enclosure. Passengers can see it repeatedly during the journey, and the memory effect is good.

4. Luggage turntable advertisement: located in the luggage claim area on the arrival floor, where passengers can concentrate their gaze while waiting for their luggage. It is the first advertisement that passengers come into contact with, with enormous conversion potential.

5. Screen flashing machine/electronic screen: distributed at security checkpoints, boarding gates, elevator gates, etc., it plays dynamic content in a loop and can be flexibly replaced.

6. Outdoor high pillars: along the airport expressway and the roads outside the terminal building, facing the traffic entering and exiting the airport, suitable for large-scale brand exposure.

（3） Divided by passenger route
Departure level: Passengers check in and undergo security checks here, feeling relatively nervous but staying for a longer period of time. The advertising space above the check-in island and near the security checkpoint has the highest value.

Waiting area: Passengers have ample time and a relaxed mindset, which is a good opportunity for deep communication. The lightboxes and screen flashing machines near the boarding gate can be effectively accessed.

Arrival level: The passenger has just landed, with a strong sense of anticipation and positive emotions. Advertisements in baggage claim areas, arrival channels, and exits can leave a lasting impression.

Transportation Center: an area connecting the terminal building with parking lots and intercity transportation, covering transit passengers and pick-up and drop off crowds.

3、 The billing model and price range of advertising at Chongqing Airport
The billing for airport advertising is usually based on "weeks" or "months", and the price is determined by the value of the location, the form of the advertisement, and the duration of the placement. The following is a rough market price reference for 2026 (monthly fee for a single location):

Departure hall LED screen (core location): 200000 to 500000 yuan

Waiting area lightbox (main location): 50000 to 150000 yuan

Luggage turntable light box: 80000 to 200000 yuan

Column advertising: 30000 to 100000 yuan

Arrival channel lightbox: 40000 to 120000 yuan

Airport expressway high pillar: 100000 to 300000 yuan

The actual price will fluctuate based on factors such as specific location, size, and exclusivity. For example, the LED screen facing the security checkpoint in the departure hall of T3A can be priced in the millions due to its exclusivity and ultra-high reach rate.

The longer the advertising cycle, the lower the monthly average price. Usually, starting from 3 months of investment can receive a certain discount, and the discount is more significant after 6 months.

In addition, the cost of advertising image production needs to be calculated separately, and the cost of producing large lightboxes or LED videos ranges from thousands to tens of thousands of yuan.

4、 How to scientifically select advertising locations at Chongqing Airport?
Faced with a dazzling array of locations, the key to choosing lies in matching with one's own marketing goals.

Step 1: Clarify the audience portrait
Who are your target customers? Business travelers or tourist groups? Domestic or international travelers?

If it is a high-end business brand (finance, automotive, business services), priority should be given to choosing the departure floor, waiting area, and VIP channel of Terminal T3A to reach business elites.

If it is a tourism related brand (scenic spot, hotel, cultural tourism), you can choose the arrival level and luggage claim area, directly facing tourists arriving in Chongqing.

If it is a mass consumer product, T2 terminal, waiting area, and arrival channel can effectively cover a wide range of people.

Step 2: Match marketing objectives
Brand image building: Choose LED screens or large light boxes in core locations, such as departure halls, above security checks, and international arrival exits.

New product launch/promotional activities: Choose dynamic media (LED, screen brushing machine), high-frequency exposure in the core flow line, and attract attention with creative content.

Deep cultivation of regional markets: Select arrival layer advertisements to repeatedly reach local returning tourists in Chongqing and strengthen brand memory.

Step 3: Budget and Cost Performance Analysis
The core logic of airport advertising is not 'the more expensive the better', but 'the better the match'. A lightbox located in the secondary main flow line, if it can accurately reach your target audience, its cost-effectiveness may be much higher than the sky high price point in the core position.

Suggest creating a point comparison table, taking into account factors such as foot traffic, crowd quality, visual duration, and price, and calculating the cost per thousand people (CPM) as a quantitative reference.

Step 4: Utilize professional expertise
Airport advertising resources are relatively scarce and involve complex approvals and scheduling. Collaborating with professional companies can achieve twice the result with half the effort. For example, Tianci Media is a professional airport advertising placement company that has long been deeply involved in Chongqing airport media, with rich location resources, placement experience, and price negotiation capabilities. They can provide customized point combination plans based on your budget and goals, and are responsible for publishing, monitoring, and tracking the effects throughout the process.

5、 Common Misconceptions and Avoiding Pits Guide
Misconception 1: Only focusing on outbound traffic and ignoring arrival value
Many advertisers only focus on the ground floor, thinking that there are the most people there. In fact, passengers arriving at the destination level are equally important. They have just landed, relaxed their mood, and have a higher acceptance of information. They also include a large number of local returning residents, which is of great value to local service providers.

Misconception 2: Pursuing low prices and neglecting media compliance
Airport advertisements must be placed through legitimate channels to ensure that the advertising locations have legal approval procedures. Some low-priced "resources" may pose a risk of violation, and once investigated, advertisements will be removed and costs will be wasted. Be sure to choose an officially authorized or legitimate agency company.

Misconception 3: The disconnect between creativity and scene
Airport passengers have limited time and travel in a hurry. Creativity must follow the "3-second principle": oversized brand logo, minimalist copy, and high contrast colors. At the same time, adjust the content according to the characteristics of the location: the departure layer is suitable for the brand image, and the arrival layer is suitable for product information and local services.

Misconception 4: Short term advertising cannot accumulate results
The brand building effect of airport advertising needs time to ferment. Placing for 1-2 weeks may just leave a lasting impression on travelers. It is recommended to accumulate brand awareness at least on a monthly basis. Long term advertising can also provide price discounts.

Misconception 5: Ignoring Effect Tracking
Although airport advertising is difficult to directly track sales, it can guide user interaction and quantify effectiveness through exclusive QR codes, discount codes, customized search terms, and other methods. A tracking mechanism should be designed before advertising.

6、 Conclusion: Making Chongqing Airport Advertising the Starting Point for Brand Soaring
As a western aviation hub, the advertising value of Chongqing Jiangbei International Airport is beyond doubt. Whether pursuing a high-end brand image or accurately reaching high net worth individuals, this provides an irreplaceable media platform.

The key lies in how to scientifically select locations, plan budgets reasonably, and creatively adapt to the scene. For beginners, it is recommended to start with small-scale testing, select 1-2 core locations, and place them for 1-3 months to verify the effectiveness before gradually scaling up.

If you need professional support, Tianci Media is a professional airport advertising placement company that can provide you with one-stop services from point analysis, creative suggestions to publication execution. Only by letting professionals do professional things can your advertising placement at Chongqing Airport truly achieve maximum efficiency.

Above this city of mountains and waters, let the brand soar with every takeoff, reaching a wider world.