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| Area：Jie yang | Type：airport | Frequency：0 |
| Address：Jieyang Chaoshan International Airport | Format：Light box | Duration：0 |
| Location：Domestic security check channel | Min Qty：1 | Operating Time：0-24o'clock |
| Size：7950mm*2250mm | Min Period：year |
Leveraging the airport’s annual passenger throughput of over 10 million, this advertising location can reach more than 90% of domestic‑departure passengers in the terminal building. After passing security checks, passengers naturally lift their eyes when entering the waiting lounge. Situated along the core mandatory traffic route for domestic‑departure travelers, it constitutes a highly‑valuable indoor hanging light‑box medium within the 10‑million‑passenger‑level aviation hub in eastern Guangdong, with an enforced ad reach rate of nearly 100% and an annual exposure volume exceeding 4 million impressions.
This medium is an indoor ceiling‑hung light box mounted on the ceiling of the lobby directly opposite the security screening channels. It is a single‑unit medium with dimensions of 7950mm*2250mm. Featuring even and soft illumination, the light box fits the tall, spacious terminal environment. Throughout passengers’ whole process of queuing for security screening and proceeding into the waiting area after security clearance, they naturally look upward, bringing the advertising visuals into their primary field of vision. This delivers enforced exposure to all domestic‑departure passengers with zero missed traffic flow.
The high‑mounted ceiling installation precisely aligns with passengers’ natural 45‑degree upward viewing angle as they look around after security checks. With an average passenger dwell time of 2‑5 minutes, sufficient viewing duration strengthens brand recall. The ad impressions are actively visible and unavoidable, boasting far higher exposure completion than scattered marginal media inside the terminal. Within the enclosed airport waiting environment, passengers proactively process visual information, and the ad recall retention period for this location is more than three times that of ordinary out‑of‑home media.
This advertising spot enjoys an exclusive mandatory passenger‑flow scenario at the airport, enabling 100% non‑omissive reach of all passengers. Throughout the entire process of passengers queuing for security checks, undergoing verification and access, and entering the departure lounge, their eyes naturally fall on the lightbox advertisements at horizontal or upward viewing angles. The fixed waiting time during security inspection effectively extends advertisement viewing duration, greatly deepens brand memory, delivers outstanding immersive communication effects, and efficiently addresses the drawbacks of scattered exposure and low audience attention associated with conventional advertisements.
As the aviation hub serving as the gateway to eastern Guangdong, the airport draws passenger flows not only from the three Chaoshan cities but also from major cities nationwide as well as overseas overseas Chinese returning home. Advertisements at this spot accomplish mental imprinting throughout passengers’ travel journeys. They influence local consumers while building brand awareness among out‑of‑town visitors to Guangdong, forming a communication landscape of "one‑time placement covering eastern Guangdong" and helping brands rapidly seize market influence in eastern Guangdong.
Far more than a simple advertising medium, airport lightboxes leverage the high‑end scenario of air travel to build a bridge for brands to conduct in‑depth communication with target audiences. The irreplaceable locations, precise audience matching and direct visual impact of displays combine to generate unique communication value, making them a premium option for brands to elevate high‑end brand image and boost effective exposure.
