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| Area：Nanjing | Type：Outdoors | Frequency：0 |
| Address：No. 9 Jinshajiang West Street, Jianye District | Format：light show | Duration：30min |
| Location：Youth Olympic Center | Min Qty：1 | Operating Time：18-21o'clock |
| Size：54950㎡ | Min Period：sun |
Located 150 meters south of the intersection of Leshan Road and West Jinsha River Street in Jianye District, Nanjing, next to Nanjing Poly Grand Theatre, it sits in the core area of Hexi CBD, adjacent to the Yangtze River and the Nanjing Eye Footbridge. Nearly 400 financial institutions are gathered here. It enjoys convenient access via Yuantong Station of Metro Lines 2 and 10, and Pingliang Avenue Station of Metro Line S3. Relying on a large‑scale domestic underground comprehensive transportation hub, it achieves efficient gathering of passenger flow.
Situated in Nanjing Hexi New Town, it is a core landmark of Hexi CBD, the second‑largest central business district in East China. The surrounding area is home to large numbers of high‑end business personnel from financial institutions and headquarters enterprises, with a daily covered footfall of up to 600,000. Its audience mainly consists of high‑spending business professionals, local urban residents and tourists visiting Nanjing. Boasting a total light‑show media area of 55,000 square meters, it is one of China’s rare linked giant screens on super‑high‑rise buildings. The twin towers work in tandem to create a huge immersive visual scene with extremely strong visual impact.
This location boasts a uniquely advantageous transportation and geographic position with steady rail‑transit commuter passenger flow. Adjacent to Jiangshan Avenue, a key urban arterial road, it has huge daily vehicle and pedestrian volumes. It supports multiple communication scenarios: long‑distance viewing by car, close‑range appreciation on foot, and riverside night‑tour check‑ins. It covers full‑time scenarios including evening rush‑hour commutes, nighttime leisure, and sports events, delivering round‑the‑clock stable brand exposure with comprehensive reach without blind spots.
As Nanjing’s urban icon and symbol of modernization, it can greatly elevate brand image and high‑end positioning. The integrated linked imaging across the entire facade of the twin towers delivers grand, fluid visuals with outstanding depth of field. Visible from up to one kilometer away, the display can be clearly viewed from the opposite riverbank, major urban thoroughfares and surrounding business districts. Its visual impact far exceeds that of conventional outdoor LED screens, seizing the core visual spotlight of the city at night and leaving a profound impression.
The Youth Olympic Twin Towers, Nanjing’s outward‑facing urban landmark within the Yangtze River Delta radiation hub, offer brands an exceptional showcase platform. Brand exposure here resonates not only with local Nanjing audiences but also radiates across Jiangsu Province and the broader Yangtze River Delta, boosting regional brand influence. Landmark light shows are inherently newsworthy, making them ideal for event marketing. They help brands generate communication hotspots, strengthen public recall, and realize mutual value empowerment for both the brand and the urban landmark.
The light show adopts an exclusive screen‑booking placement model of 30 minutes per day. During the placement window, brand content is fully and independently displayed across the whole screen, significantly reinforcing audience memory. As a core outward‑facing showcase of Nanjing, the twin‑tower light show combines urban credibility with social communication attributes. Its night‑scene visuals are highly photogenic, prompting citizens and tourists to take photos and share short‑form videos voluntarily. This creates dual communication effects: on‑site offline exposure plus online social viral spread.
