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| Area：Shijiazhuang | Type：Outdoors | Frequency：60 |
| Address：No. 4 Huai'an East Road, Qiaoxi District | Format：light show | Duration：30s |
| Location：Jiayue Center | Min Qty：1 | Operating Time：17-21o'clock |
| Size：1261㎡ | Min Period：week |
Located in the core transportation hub zone of Shijiazhuang High-Speed Railway New Town and the railway station, this project features linked building light show media across three landmark commercial complexes in the southeast area of Qiaoxi District. The three buildings are arranged contiguously with no high-rise obstructions. The entire set of three-dimensional light and shadow visuals can be fully viewed from a long distance along Huai'an Road, Yuannan Road, surrounding plazas, as well as passing buses and private cars. Serving as an iconic night-view check-in spot on the Huai'an Road skyline, it doubles as a city transportation communication platform and a landmark representing the business district's image.
Bordering Huai'an Road, an eight-lane major east-west urban thoroughfare to its north, the project directly faces all commuter traffic on the route. It is merely one stop away from Shijiazhuang New Railway Station, connecting the Huai'an Road commercial belt, the mature Dongsanjiao residential area, and commercial hubs including Haiyue Tiandi, MixC and Letai Center. Within a three-kilometer radius reside approximately 2.5 million permanent residents, covering diverse crowds such as office workers, local residents, high-speed rail business travelers and cross-district commuters, with an annual commercial footfall reaching 9 million visitors.
The surrounding population includes government institution staff and enterprise management personnel aged 28 to 50, who constitute the core decision-making group for high-value consumption in real estate, automobiles, finance and insurance. An average of 210,000 motor vehicles travel along Huai'an Road every day, while the daily number of visitors coming for leisure and photo-taking at roadside plazas hits 52,000. Foot traffic surges by 70% during holidays, peak high-speed rail travel periods and shopping promotion seasons, delivering exposure to local residents of all age groups and out-of-town business travelers arriving by high-speed rail.
Located at the core intersection of the city's two major axes, the project is bordered by Huai'an Road, an urban expressway to the north, Shengli Street to the west, and Ping'an Street, a major north-south urban thoroughfare to the east. Government and public institutions including Shijiazhuang Public Security Bureau, Shijiazhuang Municipal Party Committee and Exit-Entry Administration Bureau surround the Rubik's Cube Eye, making this a pivotal hub where government affairs, commerce and culture converge. This three-tower synchronized light show stands as a landmark of the city's nightscape and a rare contiguous building light and shadow media in the high-speed railway zone. The coordinated display across the three towers delivers an impressive visual scale and stunning impact, serving as both a high-exposure medium for daily commuter traffic and a viral nighttime check-in spot for social media influencers.
Mounted on the exterior facade of Jiayue Center, three large screens are arranged in a staggered yet orderly layout to deliver unified aesthetic appeal. The Rubik's Cube Eye stands roughly 70 meters tall with a visible area of 1,261 square meters and a maximum visible distance exceeding 3,000 meters, qualifying it as a genuine ultra-long-distance high-definition giant screen. Positioned in the city heart, it overlooks the entire metropolis. True to its namesake Rubik's Cube, it unlocks endless creative possibilities and leads contemporary urban trends.
This location boasts three core traffic streams: regular commuter vehicles, young shoppers from the business district, and business travelers arriving and departing via high-speed rail. It secures consistent exposure during morning and evening cross-district rush hours on workdays. On weekends and holidays, foot traffic surges by 70% amid shopping mall promotions and peak high-speed rail travel periods. Covering local residents across the city and business travelers nationwide, this outdoor media venue outperforms all others in Qiaoxi District in terms of exposure coverage and passenger flow density.
