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| Area：Haerbin | Type：Outdoors | Frequency：0 |
| Address：No. 733 Chuangxin Second Road, Songxiang Sub-district, Songbei District | Format：light show | Duration：4 hours |
| Location：Songbei International Financial Building | Min Qty：1 | Operating Time：17-21o'clock |
| Size：22000㎡ | Min Period：sun |
The project features four riverside towers, with the tallest tower standing at 150 meters. Adopting a treasure basin-style enclosed layout, the complex directly faces major urban arteries including Shimao Avenue and Riverside Avenue, and is merely 400 meters away from the Songhua River shore. Its light show can be fully viewed from afar across multiple areas: Daoli District south of the river, the Qunli riverside corridor, cruise ships on the Songhua River, and the stretches along Songpu Bridge and Yangmingtan Bridge. Sunac Mall cultural tourism business district is just a 300-meter walk away. The surrounding area boasts a cluster of super five-star hotels such as Shangri-La, Wanda and Aoluguya, as well as financial headquarters, government agencies and high-end residential communities.
The location sustains three major steady passenger flow sources: daily commuter traffic, nighttime leisure visitors, and all-region tourist crowds during the ice and snow season. The average daily traffic volume on the main roads reaches 220,000 vehicles, and the square attracts 68,000 visitors checking in every night. During the peak ice and snow tourism season from December to February each year, the number of self-driving tourists and tour buses traveling to the Ice and Snow World surges by 95%, alongside a sharp rise in tourists taking river cruises to admire the light show from afar. The advertising exposure reaches residents on both the south and north banks of the river, with its influence spreading across the entire city.
This location targets high-end audiences with strong purchasing power, precisely covering four core high-value customer groups and catering to all categories of high-end advertising placement demands. The advertising exposure is deeply integrated with four real consumption scenarios: daily commuting, business activities, nighttime river tours and cultural tourism check-ins. Audiences take the initiative to stop and watch the advertisements with high acceptance and no resistance to hard advertising. The conversion chain from brand exposure to offline consumption and in-store visits is extremely short, delivering far superior placement effects and cost performance compared with ordinary outdoor media.
The building complex lines the river with an extremely unobstructed view that covers the entire surrounding area. Distant, clear visibility extends to Jiangnandao, the Qunli riverside zone, vehicle traffic on river-crossing bridges, sightseeing cruise ships on the river, and pedestrians along riverside leisure trails, creating a rare three-dimensional immersive exposure effect unmatched across the city. This location boasts two top-tier traffic sources, consistently drawing government and business crowds from Songbei, consumers from the Sunac Mall commercial district, and steady cross-river commuter traffic.
As a landmark commercial district light show, it features an enormous display surface facing the intersection of major arterial roads with an open, unobstructed viewing angle and striking visual impact, earning its status as the undisputed "visual landmark" of the area. Complemented by vivid colors and three-dimensional dynamics of LED moving images, it instantly captures the attention of passing vehicles and pedestrians at the road junction. High-frequency loop playback significantly deepens audiences' memory of brand information.
This light show serves as a core carrier for Taiyuan's urban lighting upgrade, nighttime economy development and cultural tourism promotion, integrating three major traffic streams: vehicles on main roads, shoppers in the commercial district, and subway commuters. Its core advantages lie in its monopolistic positioning as a prime urban landmark and precise coverage of high-net-worth commercial zones. Far from being a standalone screen, the building itself is transformed into a massive dynamic media facade that dominates the pinnacle of Harbin’s urban visual landscape.
