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| Area：Haerbin | Type：Outdoors | Frequency：120 |
| Address：Intersection of Youyi West Road and Shangjiang Road | Format：led | Duration：15s |
| Location：Youyi West Road | Min Qty：1 | Operating Time：6-20o'clock |
| Size：15. 1m(宽) X 10.44m(高) = 158㎡ | Min Period：month |
Located at the intersection of West Youyi Road and Shangjiang Road, this outdoor LED screen serves as a live showcase of cultural vitality and commercial activity in Qunli New District. Adjacent to Qunli Music Park, it is Harbin’s only open and free outdoor drive-in movie screening platform. Both video and audio can be clearly received within its effective coverage range. Boasting a trendy and fashionable media format, it enables target audiences to fully absorb visual, auditory and other brand communication content. Targeting high-end crowds along West Youyi Road, the LED screen facilitates unobstructed delivery of advertising messages with highly compelling media content.
This large LED display features dual positioning attributes: a landmark along the riverside scenery of Qunli and a cross-river transportation hub in the western urban area. Different from large screens in downtown commercial districts, it exclusively commands the full riverside view of West Youyi Road, with the river’s night scenery creating an immersive atmosphere. As the sole large commercial riverside LED media in western Harbin, it stands close to city cultural tourism landmarks including the viral giant snowman and Qunli Music Park. During the ice and snow season, it attracts crowds of tourists from across the city, drawing heavy flows of tourist buses and private vehicles.
It fully covers all prime time windows: morning rush-hour cross-river commutes, daytime business hours, evening riverside leisure and night sightseeing visits. With a wide viewing angle and zero visual blind spots, the screen delivers clear visibility to both distant motorists and nearby pedestrians. It accurately presents the premium texture of automobiles, high-end real estate and ice-snow cultural tourism products, greatly elevating brands’ upscale image. An average of 260,000 motor vehicles and 72,000 pedestrians pass by daily, serving both local commuters and out-of-town tourists.
Covering a total area of 158 square meters and adopting outdoor P8 high-definition full-color display technology, this screen is optimized for viewing by drivers from long distances. It delivers crisp images without motion blur and stable, delicate visuals even at high driving speeds, boasting an ultra-high contrast ratio to create an immersive atmosphere. It fully covers all prime marketing windows: morning rush-hour commutes, daytime business hours, evening riverside leisure time, and nighttime popular check-in hours. Dynamic videos deliver far stronger visual impact than traditional static advertisements, effectively building a premium brand image.
This advertising spot generates revenue across two profitable traffic cycles: steady daily high-end resident commuter flow and surging winter ice and snow tourism crowds. Its ad impressions are tightly linked to real-life consumption scenarios including commuting, leisure and travel, with audiences ready for instant spending and offline store conversions, enabling tangible and verifiable return on investment (ROI). Compared with scrollable online feed ads and community elevator media limited to narrow audience groups, it stands out with dual reach capabilities across public domains and cultural tourism scenarios.
Harbin is continuously expanding Qunli New District and upgrading cultural tourism in Songbei District. The westward urban expansion has brought more high-end residential compounds and office buildings, pushing up cross-river commuter traffic year by year. As ice and snow cultural tourism serves as the city’s core pillar industry, the number of tourists keeps growing steadily, sustaining a solid base of foot traffic for this advertising spot. This media asset delivers consistent annual cash flow alongside long-term appreciation potential similar to real estate, making it a rare, stable and high-growth riverside cultural tourism outdoor advertising investment vehicle in Northeast China.
