- Photos
- Specs
- Advantages
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- Media Map
| Area：Haerbin | Type：Outdoors | Frequency：120 |
| Address：The intersection of Youyi Road and the south entrance of the Songhua River Highway Bridge | Format：led | Duration：15s |
| Location：Highway Bridge | Min Qty：1 | Operating Time：0-24o'clock |
| Size：20.45m(宽)X12.51m(高)=256㎡ | Min Period：month |
Located at the intersection of Youyi Road south of the Highway Bridge and the ramp onto the Highway Bridge, this location serves as a major transportation artery linking the two banks of the Songhua River and a mandatory passage for vehicles from all provinces entering and exiting Harbin. Surrounding the screen are high-end commercial establishments including financial institutions, hotels, media outlets and shopping malls. The audience reached by information displayed on the screen belongs to high-end groups. Boasting a prime geographic location with zero visual obstructions to information viewing, it enables direct, precise and efficient dissemination of brand advertising content.
Vehicles traveling to and fro on Youyi Road in this area account for 75% of the total traffic volume. The traffic light section between the intersection of Youyi Road/Shangzhi Avenue and Wanda Plaza stretches 460 meters. Each red light cycle can hold back over 2,760 various vehicles for more than 50 seconds. Advertising information is effectively delivered more than 775,000 times every day, delivering extremely high efficiency in direct brand communication. Over 280,000 motor vehicles cross the river and travel along the river at this spot on a daily average, while the daily average pedestrian flow for riverside walking, leisure and tourism around the site reaches 65,000 people. The exposure volume sees remarkable seasonal growth.
This screen is an iconic giant LED display at the river-crossing entrance on the south bank of the Songhua River in Harbin, holding dual positioning as a landmark for urban transportation communication and a riverside tourism image showcase. Differentiated from large screens in downtown commercial districts, it features exclusive full coverage across the river, simultaneously reaching the developed urban area on the south bank and the cultural tourism new district on the north bank. Dynamic videos deliver more than three times the visual impact of traditional billboard printing, accurately restoring the texture of automobile and real estate products, greatly extending passersby’s dwell time and strengthening the presentation of premium brand images.
As a major river-crossing urban thoroughfare, it handles millions of daily commuter trips between the south and north banks of the Songhua River, connecting four major districts: Qunli, Daoli, Daowai and Songbei. It sees a massive convergence of metro, bus and private vehicle traffic, with steady commuter volumes on workdays and a sharp surge of visitors during winter ice and snow tourism seasons and holidays. Adjacent to the riverside landscape belt of the Songhua River, it accommodates through traffic entering and leaving the city, tourist flows and regular river-crossing commuter streams, making it an indispensable core traffic hub across Harbin.
The large screen occupies the prime display position on the facade of the road bridge, boasting an unobstructed wide view. It draws three layers of traffic: vehicles on the city's main road, huge metro passenger flows, and crowds from commercial districts and cultural tourism spots. It ranks among the core outdoor large screens in central Harbin with the highest exposure frequency, broadest audience reach and most stable communication effect, suitable for diverse advertising needs including full-category brand image display, new product launches, campaign marketing for key dates, event promotion and urban public welfare publicity.
A landmark visual icon along the Songhua River in Harbin, it features an unobstructed view over the wide river surface, paired with European-style steel landscape supports and the road bridge's night lighting, creating an immersive visual atmosphere and natural appeal as an internet-famous check-in spot. Benefiting from the dual dividends of urban transportation upgrading and cultural tourism industry growth, this media asset delivers steady annual cash flow and real estate-like appreciation potential. It is a rare, stable and high-growth outdoor advertising investment target in Northeast China.
