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- Media Map
| Area：Chongqing | Type：Outdoors | Frequency：120 |
| Address：No. 166 Minzu Road, Yuzhong District | Format：led | Duration：15s |
| Location：Jiefangbei Pedestrian Street | Min Qty：1 | Operating Time：10-22o'clock |
| Size：18.8m*17.7m =333㎡ | Min Period：week |
Located on the street-facing facade of 2077 Cyber City on Minzu Road, Yuzhong District, it directly faces the main thoroughfare of the core Jiefangbei Pedestrian Street and sits at a critical visual node for foot traffic in the commercial district. Together with the 360° tunnel immersive LED screen at the main entrance of the development, it forms part of the same commercial complex’s communication matrix. Surrounding landmarks include the Jiefangbei Monument, high-end shopping malls and distinctive cultural tourism stores. It falls within the passenger flow radiation zone of Metro Lines 1, 2 and 6, serving as an essential street-side visual gateway for out-of-town tourists, local trendsetters and commercial district shoppers.
The large screen overlooks the spacious pedestrian area of the core Jiefangbei Pedestrian Street. No dense structures or roadside installations stand in the line of sight ahead, meaning the screen visuals can be clearly seen by pedestrians at a distance, people crossing the road and those lingering at intersections. It garners far more voluntary attention than media concealed in passageways or inside buildings. Pedestrian routes naturally lead toward the corner facade, generating cumulative exposure opportunities from multiple viewing angles and significantly boosting the likelihood of brand message engagement.
Built around a building corner, this screen features a 90-degree curved spliced structure. It is only approximately 25 steps away from the Jiefangbei Monument, vertically covering the facade of the commercial tower and creating a visual echo of a "City Gate" alongside the monument. The cross-shaped Golden Street of Jiefangbei records a daily footfall of over 600,000 people, with peak holiday volumes reaching 4.5 million. Capable of reaching more than 90% of pedestrian traffic on the pedestrian street, it constitutes an exceptional platform for brands to demonstrate their strength and premium positioning.
This corner large screen and the 360° immersive tunnel LED at the main entrance inside the project both belong to the 2077 Cyber City Media Matrix, enabling combined and coordinated advertising deployment. Externally, it leverages the striking three-dimensional visuals of the 90° 3D large screen to generate buzz and draw pedestrian attention on the pedestrian street. Internally, it uses the immersive circular tunnel scene to deepen audiences' brand perception, forming a complete communication loop of "external traffic generation & momentum building + in-depth internal immersion".
Boasting visually arresting naked-eye 3D effects, it has become one of the must-visit internet-famous spots for out-of-town tourists arriving in Chongqing. Pedestrians tend to gaze at it for extended periods within the pedestrian precinct. When paired with high-frequency rotations during prime time slots, it readily makes passersby stop to watch, spawning city-wide topic dissemination. Brands advertising here can quickly tone down the heaviness of conventional promotions, build closer connections with young consumer groups, and expand the reach of brand communication.
The large screen supports high-definition naked-eye 3D creative presentations, delivering dynamic imagery with profound depth and superior three-dimensionality without requiring viewers to wear any devices. Backed by screen hardware featuring high refresh rates and high resolution, it can flawlessly accommodate creative content such as 3D modeling, dynamic special effects, and levitation textures. Breaking free from the constraints of flat visuals, it delivers an overwhelming visual impact with an extremely high pedestrian stop rate on the pedestrian street. It effortlessly generates materials for check-ins, re-shooting and secondary communication, making it a premium 3D media location in the Jiefangbei Commercial Circle with great potential to go viral online.
