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- Media Map
| Area：Wuxi | Type：Outdoors | Frequency：200 |
| Address：No. 223, Zhongshan Road, Liangxi District | Format：led | Duration：10s |
| Location：Wangxingji | Min Qty：1 | Operating Time：8-22o'clock |
| Size：14.72m（宽）×7.84m（高） | Min Period：month |
Located on the building of the time-honored brand Wangxingji's main store, this site sits on the facade of the Wangxingji Building at the intersection of Zhongshan Road and Xueqian East Road, directly opposite Bayan Department Store. It is adjacent to two major business districts, Chong'an Temple and Nanchan Temple. As a prime visual spot on the city's main road along the core of Wuxi's traditional commercial central axis and a demonstration area integrating culture, tourism and business, it shares a high-traffic node on Zhongshan Road with the LED screen of Sanyang Parkson.
This location integrates business, shopping, culture and tourism. It attracts high-end local consumers, office commuters and tourists checking in at the time-honored Wangxingji and Chong'an Temple Scenic Area. The core audience consists of urban middle-class residents, white-collar workers and high-end consumers aged 25 to 45. Combined with tourist crowds visiting Chong'an Temple and Nanchan Temple, the crowd here features strong purchasing power and independent consumption decisions. The daily pedestrian flow exceeds 400,000 and vehicle flow tops 500,000. The triple flow of tourists, high-end shoppers and commuters doubles during holidays.
The 360° unobstructed building facade at the road intersection is highly eye-catching, impossible to miss for oncoming vehicles and pedestrians from both directions, ensuring high-frequency brand exposure with clear visibility around the clock. There are no competing large screens facing this position, making it the exclusive visual focus of the intersection. Served by Metro Lines 1 and 2 that bring in massive passenger flow, this spot ranks among the highest-traffic locations in Wuxi, boasting an unparalleled geographical advantage and tremendous commercial value.
The surrounding area is home to large shopping malls such as New World Department Store and Sanyang Parkson, and has long been a fiercely contested spot for major brands. Leveraging Wangxingji, a time-honored brand with a century-old history, this large screen serves not only as a carrier for commercial advertisements but also bears the urban memories of Wuxi and undertakes cultural communication functions. The advertisement reach rate of this landmark screen in the area stands at 81.2%, with an ad recall rate of 63.5%. The audience demonstrates extremely high brand awareness and loyalty.
This advertising spot boasts a large exposure base, low cost per thousand impressions and a high repeat investment rate among clients. It features the brand influence of a city landmark media as well as cost-effective communication results. It helps high-end brands take root in Wuxi's core market and elevate brand image, and also enables mass brands to attract customers rapidly and drive foot traffic in the business district. It is a rare outdoor landmark media resource in downtown Wuxi that delivers high cost performance and stable performance.
The target audience here features strong purchasing power, high brand recognition and independent consumption decisions, making them the core customer group for mid-to-high-end brands including automobiles, banking and finance, top-tier real estate and high-end catering. With an extremely low proportion of invalid traffic, this location perfectly caters to various marketing needs such as brand image upgrading, new product launches, holiday promotion campaigns and high-end customer acquisition. Its effective ad reach and conversion value far outperform ordinary outdoor media.
Located at the core intersection of Zhongshan Road in the city center, integrated with a century-old time-honored landmark, huge passenger flow from two metro lines and high-spending crowds, this LED outdoor screen in Wuxi is a premium asset characterized by low risks, stable cash flow, quick payback and long-term value appreciation.
