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- Media Map
| Area：Wuxi | Type：Outdoors | Frequency：0 |
| Address：No. 88, Lihu Avenue, Binhu District | Format：billboard | Duration：0 |
| Location：Telecom Building, Lihu Avenue | Min Qty：1 | Operating Time：18-22o'clock |
| Size：A面+B面：16+15m(长)×7m(高)＝217㎡ B面+C面：15+16m(长)×7m(高)＝217㎡ | Min Period：month |
Lihu Avenue is located on the core section. It connects the old urban area to the north, Taihu New Town to the south, Lihu Scenic Area to the west and the inner express ring road to the east. As the only major traffic artery in southwest Wuxi linking the old town, new town and scenic area, it carries around 34% of the city's north-south traffic flow. The surrounding area is dominated by multi-storey buildings, offering an unobstructed 360° view with a visible distance of over 600 meters. There are no competing large outdoor billboards within 2 kilometers, making this location an exclusive and irreplicable premium exposure resource along the main road in southwest Wuxi.
This spot covers the core area of Binhu District, the starting zone of Taihu New Town, Lihu Scenic Area and Jiangnan University. It serves more than 400,000 permanent residents within 3 kilometers, with an average daily pedestrian and vehicle flow exceeding 180,000 trips. During morning and evening rush hours, traffic is heavy and vehicles move slowly, naturally creating a 15 to 30-second mandatory viewing window. It achieves high audience reach frequency and stable re-exposure effects. Traffic remains steady in off-peak hours, and the surging visitor flow to the scenic area during holidays further expands its exposure scope.
Benefiting from this prime location, the billboard delivers all-day and high-frequency mandatory exposure, precisely reaching high-value private car owners and business travelers. The average daily vehicle flow on this road stays between 120,000 and 150,000, mostly consisting of commuters, business travelers and tourists. With long dwell time and high visual exposure rate, the road functions as a natural "mobile advertising screen".
Perched atop the main building of Binhu Branch of China Telecom at the intersection of Lihu Avenue and Zhongnan West Road, this high-rise outdoor advertising space serves as a landmark urban gateway media in the southwestern part of Wuxi. Leveraging Lihu Avenue as a major north-south thoroughfare, its unobstructed view at a height of 30 meters, consistently heavy traffic flow, high-value audiences and the brand endorsement of China Telecom, it has become a core strategic advertising location that covers Binhu District, influences Taihu New Town and extends its reach to Lihu Scenic Area. Its comprehensive communication value ranks among the top tier of outdoor media in the southwestern urban area.
As a rare compliant high-altitude media resource in southwest Wuxi, it features advantageous location growth potential, steady passenger flow, high-net-worth audiences and policy compliance. It delivers solid short-term returns and boasts clear long-term appreciation potential. A low-risk, high-yield and strongly cycle-resistant premium asset in the outdoor advertising industry, it offers remarkable investment value. With extensive brand coverage and powerful audience influence, it is the top choice for capturing local consumers' attention. Meanwhile, it enjoys high asset liquidity and considerable premium potential for resale.
Situated on Sheng'an Road near the iconic Ronghu Bridge, a vital traffic artery in the northwest of Wuxi's main urban area, this location sees dense two-way traffic and extremely high vehicle volume all day long, with sustained and abundant traffic during morning and evening rush hours. Surrounded by well-established large residential communities, street-side commercial clusters and business offices, it attracts a large number of inter-district commuters. The audience mainly consists of urban middle-class groups, elite car owners and mainstream local consumers, forming a large audience base and high-quality consumer circles.
