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| Area：Chongqing | Type：Outdoors | Frequency：60 |
| Address：No.16 Jianxin North Road, Jiangbei District | Format：Naked eye 3D | Duration：15s |
| Location：Maoye World | Min Qty：1 | Operating Time：7-22o'clock |
| Size：25.36m × 72.4m = 1836㎡ | Min Period：week |
Located on the exterior wall of Maoye Tiandi, a landmark building at the heart of Guanyinqiao Business Circle in Jiangbei District, Chongqing, this prime "first-sight advertising medium" right at the main entrance of Guanyinqiao faces Jianxin North Road, the city's main thoroughfare, guarding the gateway to the business district. Boasting an ultra-tall vertical screen over 100 meters high, it delivers an imposing overhead viewing experience with stunning naked-eye 3D breakthrough visual effects. Its audience recall rate is roughly 40% higher than that of conventional large screens, 40% higher in memorable highlights and 300% higher in information retention compared with horizontal display screens.
The unobstructed panoramic visuals of the large screen are visible from a maximum distance of one kilometer, enabling intensive compulsory exposure to all pedestrian and vehicle traffic heading into the business district. Guanyinqiao receives over 600,000 daily visitors, peaking at more than 2 million during the Spring Festival, with nighttime foot traffic accounting for 62% of the total and over 2.5 million overnight tourists annually. It sits atop interchange for Metro Lines 3 and 9 handling over 280,000 daily passenger trips alongside more than 40 bus routes, covering all travel scenarios including subway, bus, private car and walking.
Occupying the premium core spot at Guanyinqiao Business Circle’s main entrance and directly facing Jianxin North Road urban arterial road, the screen serves as the first visual advertisement people see when driving or walking into Guanyinqiao. Featuring unblocked panoramic visibility spanning one kilometer, it enjoys superior viewing conditions. Surrounded by premium commercial complexes such as Starlight 68, North City Tianjie and the trending Jiujie Block, it benefits from Chongqing’s top-tier commercial environment and robust nighttime economy footfall, functioning as a core landmark visual symbol of the city’s "Sleepless Chongqing" brand.
The media boasts top-tier traffic resources in Guanyinqiao Business District with a high-quality and precisely targeted audience demographic centered on high-net-worth new middle-class residents, high-salaried white-collar workers, trendsetting youngsters and high-end tourists aged 25 to 45. This demographic features strong purchasing power, high brand awareness and robust willingness for social sharing, covering core consumer groups of luxury brands, streetwear labels and upscale consumption. It serves as a pivotal communication hub for high-end brands in Chongqing to cultivate customer interest and gain traction among youth communities.
As a rare oversized vertical naked-eye 3D landmark screen, its top end stands over 100 meters above ground with an unparalleled vertical depth advantage. Different from conventional horizontal large screens, this ultra-tall vertical screen delivers striking visual impact amid urban buildings; its vertically extended visuals generate a towering imposing effect that captures pedestrians’ attention from afar, forming exclusive visual dominance within the core Guanyinqiao business district. Such large vertical screen resources are extremely scarce across the district, making it a core landmark of Chongqing’s nighttime scenery under the "Nighttime Chongqing" campaign with outstanding urban landmark recognition value.
Endowed with prime location, technological superiority, creative presentation capability and social communication potential, it has evolved into an innovative benchmark for commercial advertising in Shenzhen and nationwide. Its strengths lie not only in instant high exposure, but also in enabling differentiated marketing value for brands via integrated technology and content while bringing unique immersive visual experiences to consumers.
