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| Area：Hainan | Type：Outdoors | Frequency：120 |
| Address：No. 8 Guoxing Avenue | Format：led | Duration：15s |
| Location：Sun Moon Square | Min Qty：1 | Operating Time：10-21o'clock |
| Size：29.696m(W)X 24.036m(H)= 713.77㎡ | Min Period：week |
Located on the Aquarius facade of the East District of Riyue Square, directly facing two-way traffic and pedestrians, it serves as Haikou’s city gateway and image window. Adjacent to Guoxing Avenue and Haikong Global Premium Duty-Free City, it is a landmark-level media resource in Haikou. With a super-large area and dynamic high-definition display, it forms a 'visual landmark' on Guoxing Avenue. A single exposure reaches over 50,000 people, providing extremely high brand recall.
Situated directly opposite the Hainan Provincial Government on the main road of Guoxing Avenue, facing two-way traffic and pedestrians, it covers 600,000 office and residential population within 3 km, 14 office buildings, 16 star-rated hotels, and 29 high-end communities. The daily traffic flow exceeds 100,000 vehicles, featuring a super-large area and dynamic high-definition display, with daily broadcasts of ≥300 cycles at 15 seconds per cycle. High-frequency exposure strengthens brand recall, and during traffic jams, red lights, or when pedestrians stop, the massive dynamic screen is difficult to ignore, naturally offering compulsory viewing and high reach.
Riyue Square is Hainan’s largest all-format commercial complex, with an annual footfall of over 25 million. It is adjacent to Haikong GDF Duty-Free City, a core landmark for offshore duty-free shopping, with a daily additional high-end consumer traffic of 100,000 vehicles and 50,000 pedestrians, providing a natural flow base for advertising. Long-term holdings can achieve stable advertising revenue and dual returns from asset appreciation.
With six major advantages—prime location, super-large size, high-net-worth audience, duty-free city traffic, 24/7 high-frequency exposure, and strong brand endorsement—it has become a benchmark resource for advertising media in Hainan, making it the best choice for brands to achieve high exposure, high conversion, and high brand value in Hainan.
The Aquarius building LED on Riyue Plaza is a super-large outdoor full-color screen on the facade of the core area of Guoxing CBD and the second phase of Haitong Global Duty-Free City. Together with the Capricorn screen, it forms a "twin-screen" combination, serving as a landmark outdoor media for Haikou city. It integrates multiple values such as government communication, commercial advertising, duty-free traffic attraction, and city illumination, creating a closed loop of "advertising exposure → immediate consumption," and inherently possesses social media communication attributes.
On Guoxing Avenue, the core urban artery of Haikou, Riyue Plaza has built a commercial landmark for the Free Trade Port with its magnificent constellation-themed building complex. The Aquarius building LED is not only the visual focal point of the building facade but also a strategic resource for brands to capture mindshare in the Hainan market. Its media advantage is not just a single-dimensional display but a deep resonance of geography, traffic, and visual aesthetics.
The Aquarius LED occupies the main entrance route of the east district of Riyue Plaza, acting as a key passage connecting the city's main roads with the interior of the commercial complex. Unlike natural foot traffic in ordinary commercial areas, its composite structure with high-net-worth visitors provides excellent exposure opportunities for brands. Its investment value is no longer solely determined by its visible area but depends on its precise positioning within the commercial ecosystem and potential for asset appreciation.
As a top outdoor LED advertising medium in the core business district of Haikou Guoxing CBD, it offers six core advantages: prime location, super-large size, coverage of high-net-worth audiences, support from duty-free city traffic, all-weather high-frequency exposure, and strong brand endorsement. It is the preferred outdoor media for brands in Hainan to achieve high exposure and high conversion.
