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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：240 |
| Address：No. 71, Haixiu Middle Road, Longhua District | Format：Naked eye 3D | Duration：15s |
| Location：Wangfujing Haiken Plaza | Min Qty：1 | Operating Time：8-22o'clock |
| Size：25.28m(W)X8.96m(H)= 226.5㎡ | Min Period：week |
The large screen is located at the core of the building's exterior facade, with a 150-meter ultra-long display area and no obstructions. It serves as a visual focal point of the city both day and night, with a single exposure reaching 50,000 people. Its reach and recall far exceed ordinary media. It provides full-scene coverage and accurate reach, covering audiences traveling by car, walking, bus, and subway. With 360° no dead angle visibility, whether commuting, shopping, leisure, or tourism, it achieves high frequency, strong visual impact, high topicality, and powerful brand exposure.
Located at No. 71 Haixiu Middle Road, Guomao CBD, Longhua District, Haikou, it faces the Haixiu Expressway and main roads with two-way traffic. As the western gateway of Haikou and a core traffic node, it covers 600,000 high-net-worth individuals within a 3 km radius, 20 high-end office buildings, and 30 high-end communities. Its location is unique and irreplaceable, adjacent to the entrance and exit of Haixiu Expressway, with a daily traffic flow of 120,000 vehicles and 800,000 pedestrians, providing natural traffic for advertising.
The naked-eye 3D large screen is not just an advertising display; it is a strategic media that combines a city traffic entry point, a carrier for cultural expression, and a social communication engine. Through the perfect integration of high-tech and local culture, it not only delivers a stunning visual experience for citizens and tourists but also becomes an important window to showcase Haikou's city image and cultural charm.
Located in the heart of Haikou International Trade CBD, adjacent to Haixiu Expressway, it occupies the prime visual corridor of the city's main roads, boasting a super-large display that creates an unavoidable visual dominance. It reaches over 30,000 people daily, with young audiences and tourist consumers accounting for more than 60%, making it an ideal medium for brands to achieve 'high exposure, strong engagement, and rapid conversion.' It forms a unique positioning driven by both commerce and cultural tourism, becoming one of Haikou's most 'internet-famous' outdoor digital media platforms.
Relying on a 226㎡ giant screen and professional glasses-free 3D technology, it presents floating, screen-breaking, and 3D traversal immersive visual effects without the need for glasses. The visuals are stunning and highly memorable. Haikou Wangfujing Haiken Plaza’s large screen is located in the core of the International Trade CBD, at the intersection of Haixiu Middle Road and Haixiu Expressway, directly facing two-way traffic and dense pedestrian flows. It is Haikou's first large-scale outdoor media for regular operation.
With six core advantages—monopoly of prime location, glasses-free 3D technology barrier, super-large audience coverage, internet-famous communication attributes, high conversion and high premium, and policy and commercial circle benefits—it has become a benchmark and rare asset of outdoor media in Haikou. It is the preferred medium for brands to create city-level awareness, achieve immersive communication, enhance brand value, and obtain high commercial returns.
The large screen deeply integrates with the architectural aesthetics of the 'Light Ship' at Wangfujing Haiken Plaza, becoming an internet-famous check-in landmark and a visual focal point of the city, attracting large numbers of citizens and tourists daily to stop, photograph, and share on social media, creating spontaneous secondary dissemination effects.
