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| Area：Hainan | Type：Outdoors | Frequency：300 |
| Address：High-speed Rail East Station Entrance and Exit | Format：led | Duration：15s |
| Location：High-speed Rail East Station Entrance and Exit | Min Qty：1 | Operating Time：8-22o'clock |
| Size：10m(W)X3m(H)= 30㎡ | Min Period：week |
Located directly opposite the station exit, passengers have no detour, no obstruction, and no alternative routes. While queuing for buses, walking to transfer, or looking for transportation, their attention is easily drawn to the large screen, creating a visual compulsion that cannot be ignored. It is the only "first sight upon exit" double-sided LED combination on the island, with an average daily passenger flow of 50,000 arrivals and departures, and peak hour reaching 3,000 passengers, achieving a communication efficiency greater than that of single-city media.
Passengers exiting directly opposite the Haikou East Station station exit are 100% forcibly reached, while it also covers incoming, transferring, and pick-up groups. It is the visual core of Hainan’s "sea, land, air, and rail" intermodal hub, with symmetrical double screens forming an immersive visual matrix. Passengers naturally look straight ahead when exiting, unobstructed and without interference, making memory retention and communication efficiency far superior to a single screen, serving as a high-frequency brand exposure transportation hub media platform.
Haikou East Station is the core hub of Hainan’s ring high-speed railway, with a daily passenger flow of over 50,000 arrivals and departures and peak hour reach over 3,000 passengers. The double-screen exit is an unavoidable passage, covering 100% of exiting passengers, while incoming passengers can also clearly view it. The large screens feature high brightness and clear images, vertically covering a visual range of 1.5–4 meters, accommodating various passenger postures such as standing or pulling luggage. Passengers have sufficient time to stop and watch, resulting in very high brand recall and reach rates.
Leveraging the East Station’s status as a transportation gateway, the LED screen’s coverage can radiate across the city and even the whole island, helping brands establish a foothold in the Haikou market, quickly increase local awareness and business district influence, and achieve higher efficiency in advertising conversion.
LED is an advertising investment target with high certainty, high cash flow, and high premium capability, possessing four core investment values: 'traffic monopoly, essential scenarios, island-wide coverage, and asset appreciation.' Long-term holding provides stable returns and strong anti-cyclical capability. With its 'four-in-one' prime location and dual-sided visual advantage, it is one of the outdoor media resources with extremely high exposure and the widest audience coverage in the Haikou East High-Speed Rail Station business district.
The location exclusively covers the first-view angle of passengers leaving the station very effectively. All arriving travelers, transfer passengers, and pick-up or drop-off individuals must pass through the core entrance and exit area. The dual-sided LED is perfectly positioned at the pedestrian eye-level, making it impossible for the audience to avoid viewing it, achieving natural and forced reach. The daily passenger base is stable, and during peak tourist seasons and holidays, passenger flow significantly increases, synchronizing with a rise in advertising exposure. This provides a solid and reliable foundation for brand communication.
With prime location, stunning visuals, and precise audience targeting as its three core advantages, it has become a high-quality resource in the outdoor advertising market, offering irreplaceable marketing value for brands. It not only provides extremely high exposure and visual impact but also helps brands establish a high-end image.
As an important node of the Hainan Island high-speed rail, with an annual passenger volume exceeding 13 million, travelers’ dwell time is concentrated in the entrance and exit corridors. The visual exclusivity of advertisements increases by 90%, with no commercial diversion interference, leading to information reception efficiency far exceeding traditional light boxes. With an average daily exposure of over 50,000 people, it serves as a high-frequency brand touchpoint media hub, deepening brand recognition and image memory while maintaining stable and highly efficient exposure.
