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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：120 |
| Address：No. 11, Jinlong Road, Longhua District | Format：led | Duration：15s |
| Location：Shangbang Baihui City | Min Qty：1 | Operating Time：0-24o'clock |
| Size：43.23m(W) X 7.43m(H)= 321.19㎡ | Min Period：week |
Located on the main Jinlong Road near the intersection with Yusha Road, covering the high-density foot traffic area of the International Trade CBD, the surroundings gather young consumers and high-end communities. It faces the main entrance of Jinlong Road and Shangbang Baihui City, with no obstructions and a wide view, clearly visible within 150 meters, offering full HD quality and dynamic video display. The brand information penetration is strong, suitable for brand image, new product launches, and event promotion scenarios.
Situated at the intersection of Haikou International Trade Jinlong Road Food Street and Haixiu Road Business District, the surrounding area includes office buildings such as Guomao Building and Nanyang Building, as well as high-end communities like Shimao Yayuan. With heavy traffic, it is the core gathering area for Haikou's high-end consumers and business crowd. Shangbang Baihui City is a long-established commercial complex in Haikou that integrates shopping, dining, entertainment, and leisure, with high consumer purchasing power and brand acceptance, offering great advertising conversion potential.
As a regional commercial anchor, the traffic and commercial value remain stable over time. Dynamically visible within 150 meters, with high-frequency playback, brand attention exceeds 50%, and memory retention is significantly higher than static ads. The daily foot traffic averages 65,400 people, covering 50,000 office workers in International Trade and 200,000 high-end community residents. With heavy vehicle traffic, the cost per unit area of reach is far lower than ordinary outdoor media, and the advertising reach aligns well with consumer scenarios, resulting in high conversion efficiency. This large screen is an externally embedded installation with a large size and strong visual impact. At night, it becomes a landmark light effect node in the business district. As the "golden advertising spot" in the Guomao business district, it attracts concentrated brand investments and forms a marketing loop of "business district linkage, large-screen exposure."
The Guomao business district has always held an irreplaceable core position. As the 'heart' of this area, its outdoor LED screen is not only a showcase of lights and imagery, but also a strategic high ground for brands to capture the minds of the city's high-net-worth population. The screen, relying on the unique block layout and strong commercial aggregation capabilities of Shangbang Baihui City, demonstrates the three core media values of 'precise targeting, high-frequency reach, and scenario integration.'
The screen is located on the main pedestrian path that people must pass. Whether going to China Film International Cinema or taking photos at Waning Street Market for the trendy 'mall-within-a-market' experience, young people cannot avoid the visual impact of this LED screen. This all-day, no-dead-angle immersive exposure effectively breaks the audience's defensive mindset towards traditional advertising and significantly enhances brand memory.
The dynamic large screen, with high-frequency playback, creates strong visual memory. Leveraging the mature commercial consumption scenarios of Shangbang Baihui City, it is suitable for brand communication in industries such as finance, real estate, and cultural tourism. By linking with Shangbang Baihui City's commercial activities and holiday marketing, it can achieve integrated communication of 'advertisement and scenario,' enhancing communication effectiveness. The content interacts with the flow of people to produce significant promotional effects, and the dynamic visuals attract attention, easily forming deep brand memory.
The LED screen is a scarce outdoor advertising asset in Haikou's core business district. It combines high exposure, high reach, high conversion, and high stability, making it an excellent investment target for brands to achieve both long-term positioning and short-term bursts in the Hainan Free Trade Port.
