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- Specs
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- Media Map
| Area：Nanchang | Type：airport | Frequency：0 |
| Address：Nanchang Changbei International Airport | Format：Light box | Duration：0 |
| Location：T2 First Floor Arrival Baggage Claim Hall | Min Qty：2 | Operating Time：0-24o'clock |
| Size：2.58m×4.75m=12.26㎡ | Min Period：year |
The annual passenger throughput is 11.2679 million, with an average daily arrival flow exceeding 32,000 passengers. The baggage claim hall, which every passenger must pass through, has no detours, omissions, or bypasses, ensuring complete coverage. Passengers spend 3–10 minutes on average retrieving their luggage, in a relaxed, unhurried, and low-distraction state, actively looking at the lightbox displays, with their attention focused 2–3 times more than on departure/corridor media, resulting in a 70% increase in deep memory penetration of brand information.
The lightboxes are located right next to the baggage conveyor in the core area of the domestic arrivals baggage claim hall on Level 1 of Terminal 2. They are a must-pass point for all domestic arriving passengers, with no diversion or detour possible, achieving 100% coverage of arriving passenger traffic. Leveraging the airport’s annual passenger throughput of tens of millions, the stable daily traffic provides a solid foundation for advertising exposure, allowing advertising content to achieve deep passive penetration, with memory retention significantly higher than ordinary corridor media, making brand information delivery more effective.
The core wall facing the baggage hall and directly opposite the conveyor is positioned at eye level without obstruction, illuminated internally in high-definition brightness, offering a large, complete visual that creates an upscale scene endorsement. The strong visual impact directly enhances brand quality and premium perception. The spacious and bright enclosed indoor environment of the baggage hall has no other media interference, leading to high advertising memory retention. The displays are fully visible, providing exclusive attention to advertisements with no competitor distraction, enabling precise reach to high-quality target audiences.
This location is the must-pass and final destination for all arriving passengers, capable of 100% coverage of all domestic business and leisure travelers. The lightboxes are close to passengers, with oversized visuals that provide strong visual impact. Passengers spend an average of about 40 minutes waiting to collect their luggage, during which their gaze has nowhere else to settle, making the advertisement the main visual content and achieving long-term, compulsory brand messaging.
The media positions cover the front wall, both sides of glass partitions, and corridor ends, forming a three-stage visual guidance chain of 'entrance - baggage claim - exit' to ensure no dead-angle coverage. Leveraging its unique 'waiting economy' scenario and large-scale visual presence, it offers brands highly potential investment value, combining both brand promotion and commercial conversion benefits, making it a high-quality target for advertising investment.
It is a must-pass area for all domestic arriving passengers to collect luggage, achieving 100% coverage of arriving passenger flow. Passengers have ample time to wait for luggage, with their attention in a relaxed state. Their gaze naturally focuses on the surrounding lightboxes, enabling passive and deep engagement with advertising content, with memory retention far higher than standard corridor media. It also serves as a core vehicle for precise brand communication and efficient exposure, providing strong support for advertising conversion.
With tens of millions of stable passenger flow, compulsory dwell time, scarce exclusivity, high-conversion scenarios, and long-term growth benefits, it represents the optimal static airport media investment target in the Jiangxi region for brand image and premium audience reach, offering both high cost-effectiveness and long-term returns.
