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- Specs
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- Media Map
| Area：Hainan | Type：airport | Frequency：0 |
| Address：Sanya Phoenix International Airport | Format：Light box | Duration：0 |
| Location：T2 Exit | Min Qty：1 | |
| Size：1.577×2.338 | Min Period：month |
Located at the T2 arrival exit, it provides 100% coverage of arriving passengers and people picking them up. The exit area has a clean layout, making advertisements highly recognizable and consistently visible. Passengers view it up close, giving it strong visual impact and high memorability. Passengers spending about 3–5 minutes while leaving, waiting for a car, or meeting someone can repeatedly see the advertisement, receive the information completely, and achieve higher conversion rates than media that are just briefly passed by.
This totem lightbox is precisely positioned in the core area of T2 domestic arrivals and is the only necessary passage for all domestic arriving passengers after collecting their luggage, with no detours or diversion spaces. It achieves 100% full coverage of T2 domestic arrival traffic, ensuring passengers’ line of sight reaches the advertisement and that the advertisement is compulsorily exposed, completely avoiding the low reach and dispersed traffic issues of ordinary outdoor media. The coverage base is stable and large.
Passengers at this stage are in a relaxed state after finishing their luggage collection and are slowly leaving, without the urgency of rushing. The average dwell time is moderate, allowing them to actively and fully receive the advertisement content. The efficiency of information reception is far higher than that of media in other fast-pass areas of the airport, while audience memorability and recognition increase simultaneously.
The T2 exit totem lightboxes are very few in number, with a unique location and no alternative points. The vertical totem structure is at eye level with unobstructed large images and uniform brightness, offering memorability and recognition far beyond ordinary lightboxes. It is high-traffic, high-net-worth, and high-conversion, a scarce resource with long-term added value, making it a core advertising asset with excellent cost-effectiveness and ROI.
In the spacious arrival hall, the totem lightbox, with its towering size and unique design, becomes a visually recognizable anchor from a distance, attracting the attention of all passing travelers. Regardless of the angle from which travelers approach, the advertisement can be fully seen, achieving 360-degree surround communication. Its distinctive cultural shape differentiates it from ordinary commercial ads and makes it easier for travelers to remember, becoming the first check-in spot in travelers' minds for a 'Sanya trip,' greatly enhancing brand recall.
The exit totem lightbox is by no means an ordinary advertising space; it is a city sculpture that integrates the soul of the Li and Miao cultures with modern commercial value. With its unique cultural shape, landmark visual presence, and 360-degree round-the-clock exposure, it becomes a premium resource for brands to capture 'first landing mindshare.' It transcends traditional flat advertisements, perfectly combining Li and Miao cultural symbols, modern light and shadow art, and brand communication.
Located at a key position along the main travel route, the exit firmly occupies the core path for travelers. It is the only passage that all domestic arrivals must take after collecting their luggage, with no possibility of detours. Every traveler passing through can directly face the advertising display. With this unique location advantage, it forms the core competitive strength of the lightbox and is a rare high-quality media resource in the airport arrivals area.
As a highly recognizable specialty media in the airport arrival area, it leverages its unique location and form advantages to build communication value far beyond conventional flat lightboxes. Its core media advantages are prominent, making it the preferred media for brands seeking to capture the core flow of traffic at Sanya Airport.
