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| Area：International | Type：airport | Frequency：273 |
| Address：Incheon International Airport, South Korea | Format：led | Duration：15s |
| Location：T1 Baggage Claim Area | Min Qty：4 | |
| Size：6 x 2 m | Min Period：month |
Located in the baggage claim area of the International Arrivals Hall at Terminal 1, it is the only route that all international passengers must pass through after completing immigration checks and before leaving the customs-restricted area. The high-density layout ensures that no matter which carousel the passengers are waiting at, they cannot avoid the screens' line of sight. Most of the screens above the carousels use double-sided displays or are installed at multi-angle inclines to achieve 360-degree unobstructed visual coverage.
Directly above the luggage carousel in the baggage claim area, this is the core scene that 100% of passengers must pass through without diversion after completing immigration checks. The arrangement surrounds all luggage carousels to create an immersive visual experience. Within this area, there is minimal advertising interference, allowing information to reach passengers purely and undiluted. Passengers typically remain for 5–10 minutes in a relaxed state while waiting for their luggage, with highly concentrated attention. The effective exposure time for advertisements can reach 30 seconds to several minutes, and the memory retention rate is significantly higher than standard media.
LED screens are distributed circumferentially along the luggage carousels, with multiple screens linked for surround exposure. Brand visuals create a strong visual impact, effectively enhancing the quality of communication and brand aura. All international arriving passengers must stay and wait for their luggage with no detours or diversion, achieving nearly 100% forced coverage of advertising reach across the entire population. Brand memory retention is more than 40% higher than ordinary outdoor media.
LED further expands the scale of effective exposure, forming a positive cycle of 'increased traffic → enhanced exposure → increased return.' The 'interference-free, high-integrity' display advantage upgrades ad exposure from 'ineffective pass-by' to effective reach, significantly improving the advertising investment return ratio.
The LED large screen uses high-brightness, high-refresh rate full-color technology, supporting high-definition dynamic video and precise static image display, ensuring that in the bright mixed lighting environment of the airport hall, the images remain vivid, clear, sharp, and without ghosting. This ensures that information can be clearly communicated from all angles. Its "must-watch" physical attribute makes the ad skip rate zero, and the information completion rate far exceeds any other media form in the terminal.
High reach, high conversion, 100% contact rate, long viewing time, high-net-worth audience, instant consumption scenarios—the cost per exposure is far lower than ordinary outdoor media, and conversion efficiency is significantly higher. Both brand and effect benefit: it achieves large-scale brand exposure, enhances international image, directly drives instant consumption, boosts sales, and brings dual returns in brand value and commercial revenue.
The screen reaching the baggage claim area is always a core node in passenger flow, and the LED screen above the carousel, with its unique scene layout and precise audience targeting, has become a highly differentiated core spot in airport advertising. It stands out from the rigid exposure of conventional airport ads and breaks the limitations of traditional media dissemination, realizing dual empowerment of commercial value and scene experience.
Its location avoids congested areas of the airport, ensuring the integrity of the ad display without affecting passenger flow, achieving a harmonious coexistence of commercial communication and passenger experience, making it a highly competitive advertising spot at Incheon Airport T1.
