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| Area：Shanghai | Type：Outdoors | Frequency：0 |
| Address：Shanghai People's Square Station sunken plaza brand passage | Format：Light box | Duration：0 |
| Location：Shanghai People's Square Station sunken plaza brand passage | Min Qty：1 | |
| Size：38㎡ | Min Period：week |
Located in the heart of Shanghai, the west connects to People's Square and the east to Nanjing Road Pedestrian Street, seamlessly linking the Nanjing West Road commercial area. Within 500 meters, there are over 10 large shopping malls including First Department Store, New World City, and Raffles City. It is the triple-core intersection of Shanghai's commerce, culture, and transportation, a three-line transfer station with 18 exits radiating throughout the city. The sunken passage is an essential route connecting station access to the commercial area, covering all passenger flow directions without blind spots.
Light boxes are prime advertising spots in Shanghai Metro's core hub, located in the sunken main passage of People's Square Metro Station in Huangpu District, Shanghai, where Lines 1, 2, and 8 intersect. This passage connects People's Square with Nanjing Road Pedestrian Street, two major city landmarks, making it one of the highest daily traffic advertising locations in Shanghai Metro. It has four key advantages: high traffic density, diverse audience, impactful display, and scarce location, providing brands with a top-tier exposure platform in Shanghai's city center.
People's Square Station sees enormous daily traffic, gathering business elites, tourists, young white-collar workers, and local residents from across the city and even the country. As a key node connecting the metro concourse with surface commercial complexes, it bears extremely dense pedestrian flows, covering 800,000 people daily, with peak holiday traffic exceeding 1.5 million, making it one of the highest passenger density passages in Shanghai Metro.
The sunken branded passage at People's Square Metro Station is the only connection to Nanjing Road Pedestrian Street, offering strong exclusivity and creating a natural advertising barrier. Passengers pass through this passage 2-3 times daily, with repeated advertising exposure, boosting brand recall by over 60%, forming a full-chain marketing loop of 'awareness - recognition - purchase'.
As a landmark media in Shanghai, its advertising screens are often photographed by tourists and shared on social media, forming a closed loop of 'offline exposure and online spread,' amplifying the communication effect by 2-3 times. The channel is laid out in a straight line, with no columns or corner obstructions, allowing the advertisement to be fully displayed. Passengers have an average dwell time of over 30 seconds, increasing the efficiency of information transmission by 50%.
With dual coverage of core business districts and key hubs, the cost per thousand exposures is significantly lower than similar prime media such as outdoor screens on Nanjing Road Pedestrian Street or ground ads in People's Square. This aligns highly with the positioning of high-end brands. As an advertising medium in the center of Shanghai, it helps brands shape a market image of 'trend leadership and high-end positioning,' enhancing brand premium potential.
This lightbox has six core advantages: location scarcity, large traffic volume, precise audience targeting, impressive display, high communication efficiency, and cost-effectiveness, making it the 'gold standard' for advertising in Shanghai. A single placement can achieve fourfold value: covering Shanghai's core areas, reaching high-net-worth audiences, shaping brand image, and driving terminal conversion. It is a key strategic point for brands entering the Shanghai market and enhancing national influence.
The lightbox is an advertising resource in the city center of Shanghai, characterized by the three core features of 'traffic king, prime location, high conversion.' It provides brands with an irreplaceable opportunity for exposure in the city center and serves as a golden entry ticket for entering the Shanghai market and enhancing brand influence.
