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| Area：Shanghai | Type：airport | Frequency：120 |
| Address：Shanghai Hongqiao International Airport | Format：led | Duration：10s |
| Location：T2 Outdoor Departure | Min Qty：12 | |
| Size：1.536m×6.912m=10.62㎡ | Min Period：4weeks |
The row of LED screen matrices at the core location of the drop-off platform on the departure level of Terminal 2 is a prime outdoor media channel targeting high-end travelers at Hongqiao Hub. Its core advantages include 100% reach to departing passengers, unobstructed visual impact, and precise coverage of high-net-worth individuals, making it a strategic medium for brand display and marketing.
Hongqiao Airport Terminal 2 is one of Shanghai's two major aviation hubs, with an annual passenger throughput exceeding 40 million. It connects to 200 domestic and international routes and serves as a key passenger distribution center in the Yangtze River Delta. The drop-off platform is the first visual contact point for all departing passengers entering the terminal, achieving 100% coverage of domestic and international departures at T2 with no traffic loss. It seamlessly connects to Hongqiao Railway Station, Hongqiao Long-Distance Bus Station, and Metro Lines 2, 10, and 17, forming a four-dimensional transportation network of "air, high-speed rail, metro, and road," radiating across the two-hour economic zone of the Yangtze River Delta.
With an open outdoor environment and no building obstructions, the screens are highly transparent, clearly visible from 1,000 meters away, creating strong brand recall points. They provide full-process visual coverage of "vehicles arriving — drop-off — walking into the terminal," achieving an advertising reading rate of over 85%. Multi-screen interactive displays allow for continuous storytelling or multi-dimensional presentation of brand content, strengthening brand image and showcasing brand strength.
Passengers are in an open psychological state during travel preparation, making them highly receptive to brand messages—a prime window for influencing high-end purchasing decisions. Through dual exposure via both vehicles and walking passengers, it creates a "repeated contact and reinforced memory" effect, increasing brand recall by 60% and generating a viral effect of "ad reach → word-of-mouth → secondary spread," making it a high-quality platform for enhancing brand image.
Leveraging its core advantages, including the central location of the Hongqiao hub, 100% coverage of departing passengers, precise targeting of high-net-worth individuals, visual impact through screen matrixes, and flexible advertising strategies, this media platform not only enables strong brand image display but also promotes both brand awareness and sales conversion through accurate audience reach and efficient information delivery. It is a prime advertising venue that high-end brands cannot afford to miss.
This media platform covers 100% of departing pssengers at Terminal 2, with the core audience being high-net-worth individuals arriving by private car, ride-hailing service, or taxi, including business elites and high-end leisure travelers. As Shanghai’s central aviation hub, the airport sees a large daily passenger flow, with an audience that features high spending power, strong decision-making ability, and wide geographical reach—making it an ideal target for brands in finance, high-end manufacturing, luxury goods, culture, and tourism.
Located at the first entry point of the departure process, it serves as the passengers’ last visual checkpoint before entering the terminal. Brand exposure benefits from the primacy effect, ensuring high retention. Large screens are unobstructed, with clear and eye-catching visuals; the screen matrix creates an immersive viewing experience, with strong attention retention at both close and distant ranges.
With six core advantages—prime location, visual matrix, high-net-worth audience, hub endorsement, efficient communication, and high investment value—this media becomes a strategic outdoor platform for reaching business travelers, enhancing premium brand image, and achieving cross-regional communication.
