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| Area：Hainan | Type：airport | Frequency：0 |
| Address：Haikou Meilan Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Three-Level Central Business Area | Min Qty：2 | |
| Size：14.33m×3.77m | Min Period：year |
A high-quality static advertising medium located on the core flow path of domestic departing passengers, precisely positioned in the prime consumption and transit area between check-in and security check. It combines multiple functions including brand display, scene guidance, and commercial empowerment. This group of lightboxes is mainly distributed on the walls, pillars, and storefront façades along both sides of the central commercial street on the third floor of Terminal 2, adjacent to mainstream retail, dining, and pre-purchase experience stores for duty-free shopping on the island.
The airport lightboxes accurately target the golden stopover scene for domestic travelers after check-in and before security, where passengers typically stay for 15–25 minutes, creating a dual communication advantage of mandatory exposure and active attention. The advertisement reach rate exceeds 98%, completely addressing the traditional airport advertising pain point of disconnect between traffic flow and consumption scenarios.
The lightboxes are densely arranged along the main passage on both sides of the central commercial street on the third floor of Terminal 2, on pillars and storefront façades, situated on the mandatory path for domestic departing passengers from check-in to the security area. This area is a closed, one-way flow where passengers cannot bypass, ensuring nearly 100% mandatory exposure to advertisements.
Leveraging the airport’s core commercial flow and high-value passenger traffic, this platform establishes a high-end static communication channel integrating high exposure, strong relevance, premium environment, and stable conversion. It is not merely an advertising space in a physical sense but a scenario-based interface connecting brands with high-net-worth travelers.
Leveraging resources with deep integration into consumer scenarios, a massive concentration of high-quality traffic, and efficient commercial conversion linkage, it has become a rare media asset for brands to capture the domestic consumer market of Hainan Free Trade Port and achieve a full exposure-to-consumption cycle. It precisely embeds itself into the core consumption paths throughout the entire travel process of domestic passengers, building an efficient chain between reaching high-potential audiences, enhancing brand awareness, and driving immediate conversion.
Airport lightboxes break through the traditional limitation of ads being 'briefly seen,' achieving mandatory coverage of all departing domestic passengers while also stimulating proactive attention through the commercial atmosphere. Ad reach exceeds 98%, with memory retention rates increasing by over 50%.
The lightboxes in the central commercial area on the third level of Terminal 2, due to the uniqueness of their consumption scenarios, the precision of their audience, their efficiency in conversion, and the growth potential of policies, have become strategic media resources for brands to establish a presence in Hainan Free Trade Port’s domestic consumer market. Their scarce advantage of being bound to specific commercial scenarios provides irreplaceable core competitiveness for advertising campaigns.
The unique investment value of these airport lightboxes lies in their deep integration with the surrounding commercial ecosystem, creating an irreplaceable advertising-to-consumption conversion loop. Advertising messages can achieve secondary dissemination through social media, further amplifying exposure value.
