Comprehensive Guide to Daxing Airport: A Complete Interpretation from Travel Strategy to Advertising Value

On September 25, 2019, a super project known as the first of the "Seven Wonders of the New World" was officially put into operation. Beijing Daxing International Airport, a magnificent building spanning the Beijing Hebei region and resembling a golden phoenix, is not only a transportation hub, but also a landmark project for the coordinated development of Beijing Tianjin Hebei and a "new driving force" for national development.

For ordinary passengers, Daxing Airport means more convenient travel and a smarter experience; For brand owners, this is the top media platform that reaches high net worth individuals worldwide. This article will provide you with a comprehensive interpretation of everything about this' new gateway '.

1、 Get to know Daxing Airport: hardcore data of a super hub
1. Quick overview of basic information
Beijing Daxing International Airport is located at the junction of Yufa Town and Lixian Town in Daxing District, Beijing, and Jiuzhou Town in Guangyang District, Langfang City, Hebei Province, China. It is 46 kilometers north of Tiananmen Square and is positioned as a 4F level international airport and international aviation hub. The airport covers an area of 1.43 million square meters and is equipped with four "three vertical and one horizontal" runways (three 3800 meters and one 3400 meters).

2. Operation scale and passenger flow
According to the design goals, by 2025, the passenger throughput of Daxing Airport will reach 72 million, the cargo and mail throughput will be 2 million tons, and the number of aircraft takeoffs and landings will be 620000. Actual operational data shows that by 2025, the passenger throughput of Daxing Airport has exceeded 53 million, setting a new record for annual passenger flow. In the winter and spring flight season of 2025, Daxing Airport plans to operate 130 domestic passenger destinations and 40 international and regional destinations.

3. Development positioning
Daxing Airport has been given the strategic positioning of a "new driving force for national development" and a "world-class aviation hub", focusing on building a smart airport operation system. General Secretary Xi Jinping once emphasized the need to build it into an international first-class safe, green, intelligent, and cultural airport.

2、 How do I get to Daxing Airport? Full analysis of three-dimensional transportation network
Daxing Airport has built a three-dimensional transportation network of "five verticals and two horizontals", achieving seamless transfer between highways, rail transit, high-speed rail, and intercity railways.

1. Airport bus routes
Airport bus is one of the most important ground transportation modes at Daxing Airport, with routes covering transportation hubs such as Beijing Station, Qinghe Station, Beijing South Station, Beijing West Station, Beijing North Station, Beijing Fengtai Station, and Beijing Tongzhou Station.

Night flight route optimization: Starting from December 2025, Daxing Airport has optimized and adjusted its night flight routes, including Night Flight Line 1 (Daxing Airport → Zhongguancun), Night Flight Line 2 (Daxing Airport → Beijing South Station), and Night Flight Line 3 (Daxing Airport → Agricultural Exhibition Center). The operating time covers from 23:15 to 5:00 am the next day, with a maximum departure interval of 20-60 minutes.

Latest route opening: In January 2026, Beijing Fengtai Station Line will be added to Daxing Airport, and bus shuttle services between Asia Pacific Garden Hotel Station and Beijing Tongzhou Station will be added to Tongzhou Line, with ticket prices ranging from 25-40 yuan.

2. Rail Transit
The Daxing Airport Line (subway) is a fast rail transit connecting the city and the airport, taking about 19 minutes from Caoqiao Station to Daxing Airport Station. In addition, the Beijing Xiongnu intercity railway, Jinxing intercity railway, etc. are also connected to the airport, achieving seamless connection between high-speed rail and aircraft.

3. Urban aviation building services
Daxing Airport has successively operated four urban terminals in Caoqiao, Gu'an, Zhuozhou, and Langfang, providing air services such as check-in, baggage check-in, and baggage pre screening to passengers' doorstep, achieving easy travel for passengers in the Beijing Tianjin Hebei hinterland.

4. Self driving cars
It takes about 40-60 minutes by car from the city center to reach the airport through roads such as Daxing Airport Expressway and Jingtai Expressway. The parking building provides nearly 10000 parking spaces and supports functions such as smart parking and contactless payment.

3、 Unique experience at Daxing Airport: not just at the airport
1. The Beauty of Architectural Design
The Daxing Airport was designed by the late architectural master Zaha Hadid, and its streamlined roof and vast column free space supported by 8 C-shaped columns are themselves works of art. There are multiple cultural landscapes and art installations in the terminal building, making it a popular spot for passengers to check-in.

2. Smart airport experience
Daxing Airport widely applies intelligent technologies such as facial recognition, self-service check-in, and luggage tracking. The "Xingxiang Shicheng" service brand, which aims to bring joy and return with satisfaction, covers ten major product brands such as "Xingxin Xiangyin", "Xingxian Shou", and "Xingyitong".

3. Commercial leisure space
The terminal building gathers numerous international famous products, catering brands, and duty-free shops, while the central business district creates a unique "sky garden" landscape. Waiting is no longer boring, but an experience of shopping and leisure.

4、 The advertising value of Daxing Airport: why is it a strategic highland for brand communication?
For brand owners, Daxing Airport is not only a travel hub, but also a top media platform that reaches high-value audiences.

1. Irreplaceable core values
Firstly, precise targeting of high net worth individuals. The passengers at Daxing Airport are mainly business people, middle and high-income travelers, and international travelers, with the "three highs" characteristics of high consumption ability, high education, and high decision-making power. For brands such as finance, automotive, luxury goods, technology, and high-end tourism, this is a precise channel that no media can replace.

Secondly, deep communication within enclosed spaces. Passengers have a lot of fragmented waiting time during check-in, security check, waiting, and arrival. In this relatively closed environment, the reach and concentration of advertising are much higher than on open streets.

Thirdly, endorsement of top brand image. Brands that can be showcased at the 'New National Gate' are endowed with a strong, international, and trustworthy 'halo effect', which is an important part of brand building.

Fourth, the innovation space of digital media. As a newly built airport, Daxing Airport is equipped with abundant digital media resources, including LED screens, screen cleaning machines, interactive devices, etc., providing more possibilities for creative marketing.

2. Analysis of core advertising positions
The core screen of the departure hall: located in the international/domestic departure check-in hall on the fourth floor, it is a must pass for all passengers to check in, with the highest flow of people and relatively long stay time, making it the preferred location for brand exposure.

Advertisements before and after the security check area: When passengers queue up for security checks, their attention is focused, making it a golden location for deep information transmission.

Screen brushing at the boarding gate in the waiting area: Passengers stay for the longest time (usually more than 30 minutes), with frequent touchpoints, suitable for product promotion or brand storytelling.

Luggage claim hall carousel advertisement: Passengers wait for their luggage at a fixed location, with a long exposure time, making it the best choice for local lifestyle services, car rental, and hotel services.

International Arrival Channel Advertising: Targeting travelers with clear shopping intentions, it is a must win spot for luxury goods, cosmetics, and duty-free items.

3. Real case: New Taisho Airport Marketing
During the 2026 Spring Festival travel rush, property management company Xinda is advertising its brand image at Daxing Airport. In the picture, property service personnel in standard uniforms become a unique scenery, and many passengers stop to take photos and check in, forming a secondary spread on social media. This case proves that even brands in the non-traditional airport advertising industry can achieve brand upgrading and widespread dissemination through airport media.

5、 How to advertise at Daxing Airport? Five Step Practical Guide
Step 1: Clarify marketing objectives
Are you pursuing brand awareness, new product launches, or directing traffic to offline stores? The goal determines all subsequent strategies. The large screen advertisements at Daxing Airport are usually released on a weekly/monthly basis, which is a high-end media investment that generally requires media preparation of millions or more.

Step 2: Select matching points
Select the most suitable point from core locations such as departure hall, security check area, waiting area, and arrival area based on the target audience and budget. You can request location maps, traffic data, and detailed quotations from professional agency companies.

Step 3: Creative Customized Design
Airport advertising must follow the "3-second principle": relying on strong visual symbols, concise and powerful slogans, and high-quality brand images to convey core information within 3 seconds. Abandoning complex copywriting, big brand logos, one sentence claims, and QR codes are the golden combination.

Step 4: Professional agency execution
Tianci Media is a professional airport advertising platform that directly controls over 300 high net worth scene media such as Daxing International Airport, with rich experience and successful cases in advertising placement. We provide one-stop full process services from point analysis, price negotiation, creative suggestions, and publication execution.

Step 5: Effect Tracking and Magnification
Monitor interactive effects through customized QR codes and exclusive discount codes; Produce short videos of large screen advertising content for secondary dissemination on social media, forming an integrated marketing effect of "offline explosion, online fermentation".

6、 Common Misconceptions and Avoiding Pits Guide
Misconception 1: Only focusing on the total passenger flow, ignoring the quality of the crowd
A passenger flow of tens of millions does not equal effective outreach. The advantage of Daxing Airport lies in the quality of the crowd, not just the quantity. When evaluating, attention should be paid to quality indicators such as the proportion of business travelers and international travelers.

Misconception 2: Creative "small screen" translation
It is a fatal mistake to focus on the love page of a mobile phone or directly display TV advertisements on a large screen. Exclusive creative design must be carried out for outdoor environments that are characterized by distance, short duration, and strong interference.

Misconception 3: Pursuing short-term sales conversion
Airport large screen advertising is a brand building media that should focus on medium - and long-term indicators such as brand awareness enhancement and high-end image building, rather than directly pursuing short-term sales conversion.

Misconception 4: Ignoring Contract Details
Clearly define terms such as publication time, playback frequency, fault compensation, and cost including items. Request to provide photos/videos of the monitoring of the publication to ensure accurate execution.

7、Conclusion
Beijing Daxing International Airport, known as the "new gateway" super hub, is not only a landmark project for the coordinated development of Beijing Tianjin Hebei, but also a strategic highland for brands to connect with high net worth individuals worldwide.

For travelers, this is the starting point for convenient travel; For brands, this is a stage where value doubles. With the passenger flow exceeding 53 million by 2025, the media value of Daxing Airport continues to rise. The brands that are the first to understand and embrace this top media will gain an advantage in the new round of competition.

If you need professional support, Tianci Media is a professional airport advertising platform that specializes in core hub media such as Daxing Airport, providing you with consultation and services at any time. Let every appearance of 'New National Gate' become the starting point for the brand's takeoff.