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| Area：Hainan | Type：airport | Frequency：0 |
| Address：Haikou Meilan Airport | Format：Light box | Duration：0 |
| Location：T2 Four-Story International Departure Hall | Min Qty：6 | |
| Size：1.73m×2.53m | Min Period：year |
The lightbox is located at key nodes such as the main corridor of the T2 fourth-floor international departure check-in hall, the side walls of the check-in islands, and the security waiting area. All passengers taking international and regional flights are required to complete check-in, luggage drop-off, and pre-security procedures here. This area follows a closed circulation path, so passengers cannot bypass it, ensuring full coverage and mandatory exposure of advertisements with zero omissions. International travelers have an average dwell time of 25–40 minutes in the departure hall, allowing lightbox ads to enter their view multiple times, forming a communication chain of ‘passive attention — active recognition — deep memory.’
Situated at the core hub of the international departure process, covering key nodes such as after immigration, the waiting area, duty-free store corridors, and in front of boarding gates, it is an important outdoor media asset for Hainan Free Trade Port's international gateway. Located on the fourth floor of the terminal, it enjoys a high vantage point with unobstructed sightlines, seamlessly integrating with the surrounding environment and delivering strong visual impact. It connects immigration, security, waiting, shopping, and boarding processes, creating dual exposure scenarios of mandatory viewing and voluntary browsing.
With four core advantages—prime location, high-net-worth audience, benefits from Free Trade Port policies, and high conversion effectiveness—it has become a scarce resource in Hainan's advertising market. For brands pursuing high-end, international communication, this lightbox not only provides stable advertising exposure but also leverages the growth momentum of Hainan Free Trade Port to achieve a dual enhancement of brand value and market returns, making it a high-quality media investment choice that combines safety and growth potential.
Lightboxes are not just advertising spaces in physical locations; they also serve as strategic interfaces connecting global brands with high-net-worth consumers in China. Their combined advantages of mandatory exposure, high-quality audiences, immersive environment, and premium aesthetics make them an irreplaceable high-end positioning within the airport media matrix.
With multiple advantages such as prime location layout, high-end precise audience targeting, strong visual impact, and support from the Free Trade Port policy, lightboxes have become a golden media resource for brands to reach international high-end customers, enhance brand image, and drive conversions. They offer high advertising frequency and a reach rate of over 95%. Positioned in travelers’ direct line of sight with no obstructions or distractions, mandatory viewing ensures significant effectiveness and prevents fragmented information dissemination.
International departure hall lightbox audiences are more precise and have stronger purchasing power. Compared to arrival halls, departing passengers spend more time and pay greater attention. Compared to LED screens, lightbox advertisements offer stable visuals at lower costs, making them suitable for long-term brand image display. Compared to standard lightboxes, those in the international departure halls carry stronger premium attributes and international influence.
The airport lightbox media on the fourth floor of Terminal 2 International Departure Hall, leveraging policy advantages and its intrinsic resources, has become a highly scarce investment target. It is deeply integrated into the entire travel process of international passengers, building an efficient bridge between precisely reaching high-end audiences, enhancing brand value, and achieving commercial conversion.
