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- Media Map
| Area：Hainan | Type：airport | Frequency：0 |
| Address：Haikou Meilan Airport | Format：Light box | Duration：0 |
| Location：T1 Arrivals Baggage Claim Hall | Min Qty：3 | |
| Size：6.95m×2.33m | Min Period：year |
Located in the core waiting area where domestic arriving passengers collect their checked luggage, it is one of the prime advertising spots in the airport arrival process, where passengers spend the longest time and are most attentive. As a mandatory and unavoidable area for all T1 domestic arriving passengers, travelers stay here on average for 5–10 minutes, frequently scanning the baggage carousel and surrounding environment, resulting in high ad exposure frequency and strong memory retention.
Situated on the first floor baggage claim hall of Terminal 1, it is distributed around baggage carousels, next to flight information displays, on both sides of exit passages, and near railings. It is a mandatory area that passengers pass through after retrieving their luggage on their way to transportation hubs, covering 100% of all domestic arriving passengers with checked luggage
Light boxes are the core media touchpoints in the passenger arrival process. Located in the core area of the domestic terminal arrival level, they cover all passengers retrieving checked luggage. Thanks to the forced stopping scenario, highly attentive audience, and diverse display forms, they become a key communication window for brands entering the Hainan Free Trade Port. The baggage claim area is relatively quiet, without commercial store interference, with passenger gaze focused on the baggage carousel and surrounding information, achieving an effective ad reach rate of over 95%.
As the core advertising scenario in the domestic arrival process with the longest passenger dwell time, highest attention, and minimal distractions, it possesses extremely high media value and unique advantages. Passengers focus on the baggage carousel and surrounding information, resulting in an effective ad reach rate exceeding 95%, far surpassing the 30-50% of traditional outdoor media.
Lightbox media, with its irreplaceable positioning, mandatory dwell time, high-quality and precise audience, and efficient communication effect, has become a strategic media for brands entering the Hainan market. It is especially suitable for advertisers who need to quickly establish brand awareness, enhance a high-end image, or stimulate immediate consumption. Against the backdrop of the construction of the Hainan Free Trade Port, it can further leverage this window to achieve both brand value and market benefits.
With its mandatory dwell scenarios, coverage of 100% of checked luggage passengers, highly attentive environment, and diverse display formats, it has become a core communication vehicle for brands at the gateway of the Hainan Free Trade Port. Its core advantages can be summarized as mandatory dwell, high attention, precise high-end audience, multi-dimensional communication matrix, and Free Trade Port traffic dividends, helping brands achieve efficient reach and deep conversion.
The lightboxes in the baggage claim hall on the first floor are not only an advertising channel but also a strategic asset for brand presence in the Hainan Free Trade Port. With the ongoing release of closure dividends, its investment value is further highlighted, making it a golden investment opportunity that advertisers cannot miss. Advertising information strengthens the lasting first impression upon arrival in Hainan, increasing memory retention by 50%.
The investment value of airport lightboxes does not solely come from traffic volume but also from the quality of traffic, the scarcity of the scenario, and the triple empowerment of policy benefits. The attributes of the advertising medium make it a strategic asset for brands to deeply engage with the Hainan market, accurately reach high-value customer groups, and enjoy policy dividends.
