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| Area：Hainan | Type：airport | Frequency：0 |
| Address：Haikou Meilan Airport | Format：Light box | Duration：0 |
| Location：T1 Level 1 Arrival Hall | Min Qty：2 | |
| Size：6.42m×2.42m | Min Period：year |
As the first impression space for travelers arriving in Hainan and the final point of contact before departure, this media resource covers both sides of the main corridor in the arrival hall and the area around the exit. It serves as a key window for brands to achieve efficient reach and emotional connection, covering the baggage claim hall, arrival passageway, and exit lobby—essential routes for passengers. It forms a core visual media cluster for travelers arriving in Haikou, covering peak passenger flows throughout the day.
Relying on Meilan Airport's strategic position as the core aviation gateway of the Hainan Free Trade Port, the T1 first-floor arrival hall light boxes not only provide high-density exposure but also deliver scenario-based communication visible upon arrival. With its unavoidable traffic flow position, aggregation of high-value audiences, potential for contextualized advertising, and strategic background of the Free Trade Port, it offers unique advantages distinct from traditional airport advertising.
As the only route for travelers from baggage claim → arrival passageway → terminal exit, the light boxes in this area ensure 100% mandatory exposure to arriving passengers, covering all domestic arrivals with no blind spots. The audience mainly consists of business travelers, vacation tourists, and high-end consumer families, who combine strong purchasing power with decision-making autonomy. Moreover, as the gateway of the Hainan Free Trade Port, it can reach numerous business elites visiting Hainan for investment or inspection, making it an ideal placement for high-end brands, cultural tourism consumption, and duty-free products.
Located at the end of the travel journey when passengers are in a relaxed state of mind, it has a high receptivity to immediate consumption information about local services, tourism products, and duty-free shopping, effectively stimulating post-arrival purchasing decisions. It is particularly suitable for precise marketing by Hainan cultural and tourism brands, local commercial entities, and offshore duty-free stores.
On both sides of the main media corridor and the visual focal areas at the exit gates, an immersive surrounding effect is created to ensure that every arriving passenger is effectively exposed to the advertising content. The lightboxes in this area use high-brightness backlighting technology, with vivid and transparent colors. Combined with professional lighting design, this ensures that the advertisements maintain strong visual impact under different lighting conditions.
As a core operational area, the arrival hall lightboxes have a stable and large passenger flow foundation. Haikou Meilan Airport advertising network features high-quality lightbox production that supports high-definition visuals and can be customized according to brand requirements to enhance advertising effectiveness. This makes it a premium media resource for both regional brand promotion in Hainan and the expansion of national brands.
These lightboxes offer four core advantages: 100% mandatory reach, precise targeting of high-net-worth audiences, low-interference high-conversion scenarios, and flexible multi-dimensional placement. Combined with the endorsement of the Free Trade Port and stable high passenger flow, they have become the preferred media resource for high-end regional brands in Hainan and national brands expanding their presence. This ensures more thorough communication of advertising messages and deeper memorability.
As a premium resource for regional brand promotion in Hainan and the expansion of national brands, it is especially suitable for brands in Hainan’s cultural tourism, duty-free goods, high-end consumption, and financial services sectors, achieving efficient communication and precise conversion. This media platform, with its four pillars of guaranteed reach, high-quality audience, scenario alignment, and cost efficiency, has become a strategic communication asset for brands looking to deeply engage in the Hainan market and capture travelers’ attention.
