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- Specs
- Advantages
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- Media Map
| Area：Hainan | Type：airport | Frequency：0 |
| Address：Haikou Meilan Airport | Format：Light box | Duration：0 |
| Location：T1 Level 1 Domestic Arrivals Corridor | Min Qty：3 | Operating Time：0-24o'clock |
| Size：6.50m×2.50m | Min Period：year |
As a 100% necessary route for all T1 domestic arrivals, the point covers an average daily passenger flow of more than 30,000-50,000 passengers, and the audience is arriving passengers who have just finished their journey, are physically and mentally relaxed, and have a high willingness to receive information, especially suitable for tourism, duty-free, hotel, real estate, automobile and local life service brands for precise reach and destination marketing
Relying on the strategic position of the air gateway of Hainan Free Trade Port of Meilan Airport, the T1 Arrival Corridor light box not only achieves efficient exposure, but also becomes a key media window for brands to convey a sense of welcome and establish a first impression by binding with the scene that passengers can see immediately upon landing
As the gateway hub of Hainan Free Trade Port, the passenger throughput reached 26.89 million, and the single-day passenger flow of key nodes such as the Spring Festival and summer travel exceeded 100,000 many times, of which the average daily high-speed rail connection volume of the T1 terminal exceeded 10,000, covering business travel, leisure tourism, visiting relatives and friends and other diversified high-net-worth customer groups
The hub pattern of Meilan Airport dual runway and dual terminals and the seamless transfer advantage of aircraft and high-speed rail have become the core communication carrier for brands to link high-value customer groups across the country and deeply cultivate the Hainan Free Trade Port market, and become an efficient media outlet for brands to cut into the Hainan market and link landing passengers
The lightbox deeply leverages the dual-runway, dual-terminal hub layout of Meilan Airport and the seamless transfer advantages between planes and high-speed trains, precisely positioning along the core flow of domestic arriving passengers. By providing comprehensive coverage, precise reach, scenario resonance, and policy-enabled multidimensional value, it has become a key communication medium for brands to connect with high-value customer groups nationwide and to deeply cultivate the Hainan Free Trade Port market.
With its interference-free immersive scenario effectiveness and policy empowerment from the Free Trade Port, it establishes a core value system of massive passenger flow, precise reach, efficient conversion, and long-term value growth. It not only serves as a premium channel for brands to connect with nationwide high-value customers but also as a scarce communication vehicle for deeply exploring the blue ocean market of the Hainan Free Trade Port, offering brands media options that combine short-term exposure effectiveness with long-term strategic value.
As one of the main operating terminals, the domestic arrivals corridor lightboxes have a stable and large passenger flow. The lightboxes are finely crafted, support high-definition image display, and can be customized creatively according to brand needs, further enhancing advertising effectiveness. The media format is wall-mounted lightboxes, with a clean surrounding environment and no other interfering elements, ensuring efficient communication of advertising information.
As the sole exit for domestic arriving passengers leaving the airport, the lightboxes in this area reach all domestic arriving passengers without omission, with nearly 100% advertising reach, effectively avoiding waste of advertising resources. Passengers tend to spend more time in this area, providing ample time for complete transmission of advertising messages.
