- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：airport | Frequency：240 |
| Address：Haikou Meilan International Airport | Format：led | Duration：15s |
| Location：T1 Arrival Exit | Min Qty：1 | |
| Size：3.25m(W)X2.92m(H)* = 9.49㎡ | Min Period：month |
With its irreplaceable traffic flow location, stable high-quality arriving passenger audience, and cost-effective operation model, it occupies a unique and pragmatic strategic position within the airport outdoor digital media system. The LED screens are positioned directly opposite the exit gates at an optimal viewing height, naturally catching passengers’ attention as they walk, resulting in an extremely low ad avoidance rate. This makes it a key window for brands to establish their final impression or prompt action before passengers depart.
Located at the core visual media area of the T1 terminal’s first-floor arrival exit, adjacent to the baggage claim area and ground transportation transfer passage, it is the last mandatory touchpoint for arriving passengers leaving the airport. It serves both informational guidance and brand communication functions, creating dual touchpoints for passengers’ first impressions and last memories of Haikou.
With four major advantages—extra-large size, prime placement, full traffic exposure, and a high-value audience—it becomes the golden medium for brands to reach arriving passengers in Haikou. It enables dual support for services and commerce, serves as a core platform for promoting Hainan tourism and the duty-free economy, and is an important vehicle for enhancing airport service quality and commercial value.
The T1 arrival level passage to the GTC comprehensive transportation hub, situated next to the baggage claim area and ground transportation transfer points, is the final golden touchpoint for departing passengers. With four core values—wide coverage, strong reach, high conversion, and high-end credibility—it becomes a scarce media resource for brands to reach inbound passengers in Haikou, particularly suitable for promoting local specialty industries such as Hainan tourism, duty-free shopping, and hotels.
The airport LED at Terminal 1 arrivals, with its unique, non-replicable location advantage, precise access to high-value passenger groups, and flexible commercial monetization capabilities, is becoming a rare investment target that combines stability with growth potential. The airport LED in the passageway is not only a medium for information delivery but also a key hub connecting air passenger traffic with Hainan's local consumer market. Its investment value needs to be analyzed in depth from three dimensions: asset attributes, value drivers, and growth logic.
As an important medium for commercial and public interest communication, the LED supports various content formats including videos, animations, and static images. Content can be updated and published in real-time via a remote system, precisely aligning with local core industries such as tourism, duty-free, and hotels, providing brands with a targeted channel to reach high-value arriving passengers and significantly enhancing airport service quality and the city's image.
With its irreplaceable positioning, precise passenger group targeting, and unique policy support, it has become a rare platform for brands to capture Hainan's high-end traffic market. The LED is deeply integrated into the core passenger flow after arrival, converting traffic advantages into commercial value, while leveraging the development benefits of the Hainan Free Trade Port. It builds a core competitiveness that is irreplaceable in its scenario, highly adapted to the audience, and continuously amplifying in value.
The information conveyed by airport LEDs, with their all-encompassing visual coverage, transforms brand exposure from passive reception to active perception, effectively enhancing information retention. This precise audience targeting allows advertising conversion efficiency to far exceed that of ordinary outdoor media.
