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| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Arrivals Baggage Claim | Min Qty：2 | |
| Size：2.2×5.9×8面 | Min Period：月 |
During the wait for luggage, passengers typically spend 5–10 minutes in the area, naturally focusing their attention on the surrounding environment. At this time, the brand information displayed on pillar lightboxes is more easily received, understood, and remembered, effectively enhancing advertising conversion efficiency. Each pillar has four sides for content display, forming a complete circular visual matrix, so no matter from which angle passengers approach or stop, they can clearly capture the advertisement, reinforcing brand presence.
The pillar lightboxes at the domestic arrivals baggage claim in Terminal 2 combine five key advantages: mandatory exposure, deep attention, all-direction visibility, scene empowerment, and scarcity of resources. They serve as an efficient vehicle for precise brand communication targeting high-net-worth arriving passengers. Due to their irreplaceable physical location, these pillar lightboxes are rare media assets, naturally filtering out low-frequency or temporary placements, ensuring exclusive and premium brand visibility.
As one of the busiest airports in China, its advertising media resources hold immense commercial value. The pillar lightboxes at the domestic arrivals baggage claim are located in a core area that all passengers must pass through, offering unique media advantages. Every domestic arriving passenger must retrieve their baggage from this area, resulting in almost 100% advertising exposure. With their prime location, high traffic, unique media characteristics, and premium target audience, they have become an ideal choice for brand promotion.
The lightboxes, through their scene-based layout, immersive experience, and precise reach, break the rigidity of traditional advertising. They are no longer merely promotional tools, but visual symbols integrated into the passenger journey, allowing brands to establish a deep connection with travelers at the first stop in the city. They have become an indispensable prime platform for the communication of high-end brands.
The pillar light boxes at the domestic arrivals baggage claim area are prime locations for airport media. Through a unique design featuring a triangular matrix, all-around coverage, and an ultra-high vertical display, they create a 360° brand display platform in the areas where passengers are most concentrated and spend the most time. This not only serves as an efficient carrier for brand communication but is also an important part of the commercial space design in Terminal 2.
Rooted in the core areas of the terminal, airport light boxes are not only visual highlights within the space but also highly effective media for linking brands with high-net-worth individuals. Their unique advantages lie in every detail that aligns with the passenger experience. With a 360-degree display format and no blind angles, airport light boxes ensure that the brand image fully covers passengers' line of sight. Their distinctive presentation method allows the brand to stand out among a sea of information, forming strong brand recall points.
By combining scarce locations, a high-net-worth audience, and strong conversion pathways, these light boxes build an investment barrier that cannot be replicated. They are not just media for brand exposure but also triggers for high-end consumption decisions, enabling investments to achieve precise reach, value enhancement, and long-term returns. For brands eager to capture the high-end market, light boxes are a prime investment with low input and high returns.
