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- Media Map
| Area：QINGDAO | Type：airport | Frequency：0 |
| Address：Qingdao Jiaodong International Airport | Format：Light box | Duration：0 |
| Location：Check-in Hall | Min Qty：1 | |
| Size：7.08 × 3.98 | Min Period： |
As one of the core advertising spots at Qingdao Jiaodong International Airport, the unique advantage of the escalator signage in the check-in hall lies in its unobstructed environment and the long dwell time of passengers. The placement of the signage makes it unavoidable for passengers as they go up the escalator, creating a compulsory viewing effect. As an innovative representation of airport advertising, the escalator signage is an excellent airport lightbox for establishing a connection between brands and passengers.
The media advantage of the escalator signage lies in its unique location, precise audience targeting, and efficient communication effect. It is not just an advertising panel but a bridge between brands and passengers, leaving a lasting impression of brand messages in the minds of travelers. Brands can convey their stories and build emotional connections through carefully designed airport lightbox content.
The escalator signage is located above the check-in islands and at key passage nodes, covering 100% of departing passengers' mandatory routes. It mainly targets business travelers and mid-to-high spending groups, with significant potential spending power and decision-making influence. The continuous increase in the proportion of international flights at Qingdao Airport further enhances the appeal to high-end brands. As a fixed facility at a 4F-level international hub, it has a long media lifecycle and can be integrated with the airport’s dual-hub cooperation strategy to achieve cross-regional brand synergy.
The escalator signage in the check-in hall of Jiaodong International Airport is an important airport lightbox facility that combines functionality and artistic value. Located above the escalator leading from the 4F check-in hall to the domestic departure security area, it consists of two large lightboxes, forming a key visual point in the passenger check-in process.
The airport check-in hall escalator fascia lightbox, with its precise spatial positioning, stunning visual effects, and intelligent information delivery, has become a key hub connecting the check-in and security check areas. Within the confines of the airport lightbox, it not only carries flight information and guidance functions but also showcases Qingdao’s openness as a modern international city and its ultimate pursuit of passenger experience. It vividly embodies Qingdao Jiaodong International Airport’s people-oriented, smart airport concept.
As a benchmark airport lightbox media in the core area of the terminal, it leverages precise spatial layout, a high-quality audience base, and innovative presentation formats to become a rare vehicle for brands to reach high-net-worth individuals and convey core values. Its advantages deeply align with the precise, efficient, and in-depth requirements of modern advertising communication.
The airport lightbox occupies a key location above the escalator leading from the check-in hall to domestic departure security, forming a visual gateway along the passenger flow. As the only unavoidable point between check-in and security, passengers naturally focus on it while ascending the escalator, achieving 100% coverage of the core domestic departure traffic and completely solving the common fragmentation problem of conventional airport lightbox coverage.
The hall escalator fascia lightbox, with its multi-dimensional advantages of prime location, precise audience targeting, immersive visuals, and contextual endorsement, redefines the communication value of airport lightboxes. It is not only an efficient channel for brands to reach high-net-worth customers but also an important bridge connecting brands to high-end consumption scenarios. It provides a rare media solution for brands to capture consumer attention and enhance premium value in a highly competitive market.
