- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Changsha | Type：airport | Frequency：0 |
| Address：Huanghua International Airport | Format：Light box | Duration：/ |
| Location：Terminal 2 Departure Hall North Security Check | Min Qty：1 | |
| Size：9.85米(W） × 3.33米(H） | Min Period：year |
Located in the core area of the departure level of Terminal 2, it is an important visual focal point for passengers after entering the departure hall. During the waiting process before security checks, passengers repeatedly interact with the advertising content, deepening brand impressions. The ad stands out prominently among surrounding advertisements, quickly making passengers remember it. The T2 Departure Hall North Security Checkpoint area is a must-pass area for passengers before security and has a high daily passenger flow.
It is mainly used for brand advertising, targeting business and high-end consumer groups, suitable for luxury goods, finance, automotive, and other high-value sectors. Passengers spend an average of more than 30 minutes at the security checkpoint, ensuring long forced exposure time and high reach. It can be combined with themes such as Hunan cultural tourism or intangible cultural heritage to enhance a brand's social image. During the waiting process before security checks, passengers repeatedly interact with ad content, reinforcing brand impressions.
The lightbox ads at the T2 Departure Hall North Security Checkpoint are visual communication nodes embedded in the core passenger flow. Their core strengths lie in scenario-based forced exposure and precise audience targeting, making them an effective medium to connect brands with travelers. As the main visual landmark of the north security area of Terminal 2, it precisely positions itself within key scenarios of security waiting and passage, aligning the display value of lightbox advertising with the functional characteristics of airport security, providing brands with high-reach, high-memorability communication solutions.
This scenario, characterized by passive waiting but active attention, allows the information delivery efficiency of lightbox ads to far surpass ordinary outdoor media, creating a golden window for brands to capture passengers' minds and providing opportunities for cross-regional brand communication.
The T2 Departure Hall core security checkpoint cluster connects Area A and Area B, covering passengers at all boarding gates from 1 to 48. It is one of the main passageways for departing passengers in China, not only including standard security channels but also passages for passengers without luggage, women-only lanes, and is adjacent to the business VIP security lanes, forming comprehensive coverage for all passenger segments from mass to premium.
As a necessary passage for passengers entering the boarding area, the enclosed nature of the security checkpoint allows lightbox advertisements to achieve 100% mandatory exposure. The average waiting time for passengers here is 5–10 minutes. Compared to the busy and transactional nature of the check-in area, passengers' attention at security is more easily focused on surrounding visual information, effectively avoiding attention dispersion issues common in other scenarios.
Whether for concentrated brand exposure or rapid dissemination of new product information, the lightbox advertisements at the North Security Checkpoint can maximize communication effectiveness through scene adaptability and precise audience targeting. Their small yet refined media format not only avoids the high investment threshold of large-scale media but also maintains high efficiency in reach, making them a flexible choice for brands deploying in airport media.
With exclusive scene placement, precise audience targeting, and an efficient conversion chain, the lightbox advertisements at the North Security Checkpoint in the departure hall have become a core advantage for brands using airport media. Their benefits are not only reflected in data-driven reach efficiency but also in the deep adaptation to the communication scenario and consumer psychology.
