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| Area：Changsha | Type：airport | Frequency：0 |
| Address：Huanghua International Airport | Format：Light box | Duration：/ |
| Location：T2 departs from the north and south sides of A Island. | Min Qty：1 | |
| Size：15米(W） × 3.5米(H） | Min Period：year |
The lightbox on the north and south sides of the top of Departure A Island in Terminal 2, with its precise passenger coverage, high-quality audience structure, and premium advertising display environment, has become an important part of the airport advertising matrix. This media placement provides brands with a golden opportunity to reach high-value audiences accurately during the passenger check-in process, serving as a high-quality media resource for enhancing brand image and strengthening brand recognition.
Located at the top of Departure A Island in Terminal 2, it is an area that all passengers must pass through for check-in, covering all passengers at Island A. The check-in island is a critical area for passengers before departure, where passengers tend to spend a longer time. Airport advertising resources are shifting from volume expansion to quality refinement, and this upgraded lightbox, with higher quality, is suitable for luxury goods, high-end financial services, and international service brands to build trust.
This media location provides brands with a golden window to precisely reach high-value passengers during the check-in process, serving as a high-quality media resource to enhance brand image and strengthen brand recognition. The value of this media placement will further increase, providing a premium platform for brands to accurately reach departing passengers and serving as an important strategic resource for international brand communication.
For advertisers of high-end brands, business services, and aviation-related products, the T2 Departure A Island top lightbox is an ideal choice for improving brand image and precisely reaching high-net-worth audiences, offering significant return on investment potential.
The lightbox advertisements on the north and south sides of Island A in the core area of Terminal 2 are a strategic investment for premium brands aiming to capture the minds of high-net-worth individuals. As the top visual focal point of China Southern Airlines' exclusive check-in island, they deeply integrate the high-end attributes of the airport scene with the advantage of mandatory exposure. Their investment value not only lies in the efficiency of data-driven reach but also in the precise control over the consumer decision-making process and the long-term accumulation of brand value. As the sole check-in channel for domestic China Southern Airlines passengers, it gathers a group with annual incomes exceeding 300,000 yuan, accounting for over 65%, among which 35-40% are mid-to-senior level business travelers. This group is both the core audience for high-end consumption and key decision-makers within professional and family circles. As an important aviation hub in central China, its status as a city gateway naturally empowers lightbox advertisements to elevate brand prestige. Passengers show higher acceptance of lightbox advertisements in international settings, with brand perception value increasing by 19% compared to ordinary commercial area advertisements.By connecting high-end scene endorsement, precise audience targeting, and the consumer journey into a complete closed loop, these are not just simple advertising carriers, but bridges that establish deep connections between brands and high-net-worth individuals. The scarcity and growth potential of the lightbox advertisements make them a stable investment choice that can withstand market cycles. Passengers’ higher acceptance of such advertisements in international settings means the brand perception value rises by 19% compared to regular commercial advertisements.In today’s environment of high traffic acquisition costs, early deployment of lightbox advertisements on the north and south sides of Island A in the T2 departures area of Huanghua Airport will allow brands to benefit from the central region’s consumption upgrade window, achieving both brand awareness and performance marketing goals. High-quality, high-value, high-cost-effectiveness, and high-growth potential make this the golden window for international brand communication.
