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- Media Map
| Area：Beijing | Type：Bus | Frequency：0 |
| Address：No. 5, Summer Palace Road, Haidian District | Format：Light box | Duration：/ |
| Location：No. 5, Summer Palace Road, Haidian District | Min Qty：50 | |
| Size：3.5m*1.5m | Min Period：2week |
• Gathering place for high educated people: Peking University, as one of China's top universities, attracts a large number of students, scholars, and visitors. These highly educated and high-quality people have a high awareness and acceptance of the brand image.
24/7 efficient dissemination: Using high-quality backlight technology, clear and bright images can be maintained both day and night, especially at night, where advertisements under lighting effects are more eye-catching and enhance the brand's visual impact.
• Precise targeting of the target market: Due to the presence of not only teachers and students, but also many citizens who pursue culture and quality of life in this area, advertising here is very suitable for promoting education related products, technology services, cultural and creative products, etc., improving the effectiveness and targeting of advertising.
Flexible content update mechanism: supports quick replacement of advertising images, can adjust content in a timely manner according to seasonal changes, holiday promotions, or specific marketing activities, and maintain the freshness and relevance of information.
Multi angle display and all-round coverage: Lightbox advertisements are distributed at multiple bus stops, covering Peking University and its surrounding main streets, forming a comprehensive advertising coverage network and increasing the reach of brand information.
Environmentally friendly communication tool: Using efficient and energy-saving LED lighting fixtures ensures excellent visual effects while reducing energy consumption, in line with the concept of modern green development.
• Significantly enhance brand image: Placing advertisements in such an academic atmosphere and densely populated area can not only quickly increase brand awareness, but also enhance the cultural connotation and attractiveness of the brand, helping to establish long-term brand loyalty, especially suitable for brands that want to establish their brand image in the Beijing market.
Efficient conversion rate promotes sales growth: Facing a large number of highly mobile consumers, especially those who have a high pursuit of cultural experience and quality service, advertising can directly guide them to nearby stores or service centers for purchasing experience, thereby effectively promoting actual sales growth.
• Precise targeting of target customer groups: By selecting bus stops in specific locations for advertising, precise marketing can be carried out for target consumer groups within a specific geographic area, which is particularly important for brands wishing to enter specific markets.
Policy support and security guarantee: As a professional advertising facility approved by the government, it enjoys a good policy environment and security maintenance guarantee, reduces potential risks, and improves the stability and reliability of the project.
High cost performance investment option: Compared to other outdoor advertising forms such as large LED screens or television advertisements, bus waiting hall lightbox advertising has a higher cost performance ratio and can achieve large-scale brand exposure within a limited budget.
Strong integrated marketing potential: In addition to traditional advertising placement, it can also combine multi-channel strategies such as offline activities and social media promotion to form a comprehensive and multi-level brand communication system, maximizing the advertising input-output ratio.
The urban business card effect: Peking University, as one of the cultural symbols of Beijing, has a unique position that allows advertising here to not only attract the attention of local citizens, but also arouse the interest of tourists from other places, expanding the brand's influence.
• Data driven decision support: With the help of big data analysis tools, advertising effectiveness can be monitored in real time, understanding the changing trends of foot traffic in different time periods and seasons, helping brands optimize their advertising strategies, and ensuring that every investment can generate maximum benefits.
