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Area:Hangzhou | Type:Metro | Frequency:16 |
Address:Metro lines 1, 2 and 4 | Format:Light box | Duration:15 |
Location:Metro lines 1, 2 and 4 | Min Qty:11560 | |
Size:3000mm*1480mm | Min Period:week |
Special note: The following is the package details
城市 | 序号 | 媒体线路 | 屏幕位置 | 屏幕数量 | 屏幕总计 | 播放频次 | 投放周期 |
杭州 | 信号源1 | 地铁1号线 | 地铁沿线站点/站台/站厅 | 4346 | 11560 | 15秒/16次/屏/天 | 15天 |
地铁车厢 | |||||||
地铁2号线 | 地铁沿线站点/站台/站厅 | 3740 | |||||
地铁车厢 | |||||||
地铁4号线 | 地铁沿线站点/站台/站厅 | 3474 | |||||
地铁车厢 |
It runs through five major transportation hubs such as Hangzhou East Railway Station and Xiaoshan International Airport, with an average daily peak passenger flow of 1.82 million passengers, and a single-day passenger flow of more than 100,000 passengers at key stations such as Longxiangqiao Station and East Railway Station on holidays
West Lake Cultural Square Station and Xianghu Station connect the West Lake Scenic Area and cultural tourism landmarks, and the proportion of cultural tourism tourists on holidays exceeds 30%, and the continuous light box covers the passenger must pass through the line, with strong visual impact and suitable for in-depth display of brand stories
Reach commuters in a closed carriage environment, support network-wide delivery or sub-site combination purchase, and regional delivery of small and medium-sized brands is cost-effective
The combination of carriage/platform voice naming and guidance broadcast strengthens brand memory
Connecting 6 major commercial entities such as Wulin Business District and Qianjiang Century City, the average daily locker utilization rate of Fengqi Road Station is 95%, and the exposure conversion rate of young consumer brands is high, connecting large communities such as Liangzhu Cultural Village and Sandun North, and the average daily reach of commuters exceeds 500,000 person-times, and the westward extension to the bottle kiln is included in the five-phase planning study, activating the cultural and tourism supporting needs of Liangzhu Cultural Sites
The TOD development of Huancheng North Road Station has been launched, and a commercial complex is expected to be completed in 2027, with an estimated land premium rate of 45%