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- Specs
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- Media Map
| Area：Wuhan | Type：Metro | Frequency：0 |
| Address：Zhongnan Road Station | Format：Light box | Duration：/ |
| Location：The transfer area is a pillar light box | Min Qty：9 | Operating Time：0-24o'clock |
| Size：/ | Min Period：week |
Wrap-around advertising realizes wrap-around display, no matter which direction passengers pass by, they can receive the advertising information completely, forming an all-round exposure. The large screen and lighting effects have strong visual coercion and recognition in the closed station hall environment, which significantly enhances the brand memory.
Passengers spend a long time in the concourse and are attentive, with fewer advertising distractions. The data shows that the audience's attention to advertising in the closed environment of the subway is significantly higher than that in the open place, which is conducive to the in-depth delivery of brand information.
Passengers stay in the transfer aisle for an average of 3-5 minutes, and the closed environment makes advertising interference 63% lower than outdoor media, and improves attention concentration by 40%. Baozhu advertisements are located in the passenger flow line, forming a "compulsory reading field", especially suitable for high-density information transmission such as new product launches.
