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- Media Map
| Area：International | Type：airport | Frequency：50 |
| Address：Hongik Univ. Railway Station | Format：led | Duration：20 |
| Location：Line 2 interchange passage | Min Qty：1 | Operating Time：0-24o'clock |
| Size：14.4 x 2.7 | Min Period：week |
The wall of the transfer channel is equipped with an ultra-wide LED screen with a single resolution of 64×64, which plays commercial advertisements, cultural tourism promotions and fan support content in a loop
Using 5000K warm white LED module, the energy consumption is 60% lower than that of traditional lighting, and the automatic dimming system adapts to the brightness needs of day and night
In collaboration with Hongik University, digital art creations such as wave-themed dynamic visuals are regularly displayed to strengthen the positioning of Seoul as a "creative hub".
Efficient transfer: Intelligent diversion reduces the average transfer time to 4 minutes, which is 40% faster than traditional stations
Cross-border services: Multi-language interaction covers 90% of the needs of international travelers, enhancing Seoul's tourism friendliness
Business potential: youth passenger flow The digital media mix leverages regional consumption, and the advertising premium space is 3 times higher than that of ordinary sites
The LED screen at the airport rail interchange gate synchronizes the Incheon/Gimpo flight dynamics (delay rate <2%), making it convenient for passengers to plan their trips
The average daily passenger flow exceeds 200,000 person-times, with a peak of 250,000 on holidays, covering three types of high-value groups: 25% of airport passengers, college students, and business district consumers
The total length of the transfer channel is 400 meters, which naturally forms a closed high detention scene, with an average transfer time of 4 minutes, and the forced exposure effect is remarkable
The core delivery points of K-pop celebrity support, such as IU's birthday support, have 3 million exposures in a single day, and the fan economic conversion rate has reached an industry peak of 18%.
Targeted push of advertisements for CLUB and duty-free shops in Hongdae business district, relying on the main customer group aged 20-35 (accounting for 68%), the unit price of customers increased by 35%.
Collaborated with Hongik University on digital art exhibitions (such as Dynamic Vision of Ocean Waves) to strengthen the "Creative Seoul" urban IP
The government is the first choice for cultural tourism promotion, and the annual advertising volume of the Korea Tourism Organization accounts for 30% of the total channel advertising
