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- Media Map
| Area：International | Type：Metro | Frequency：0 |
| Address：Metro Line 2 | Format：led | Duration：、 |
| Location：Metro Line 2 | Min Qty：2 | |
| Size：86 | Min Period：week |
The Seoul Metropolitan Government plans to extend similar LED lighting solutions to above-ground stations such as Konk Univ. Entrance Station and Seokkuan Station to further optimize the city's nighttime landscape and traffic safety
The giant curved LED screen of COEX shopping mall is directly connected to Samseong Station of Metro Line 2, covering Gangnam-gu, the core business district of Seoul, with an average daily passenger flow of more than 100,000 people, and the dual audience of international tourists and local shoppers is superimposed
Landmark LED screens such as Gwanghwamun Gate and Myeongdong Lotte Department Store are located in the political and cultural hub area, deeply penetrating the mainstream population of the city
Targeted advertisements can be pushed according to the characteristics of the line, such as office products in business districts and consumer brands in business districts to match the consumption needs of passengers at different stations
Target commuters during peak hours, and cover tourists and leisure people during off-peak hours to achieve all-weather hierarchical reach
The use of high refresh rate curved screen technology, such as COEX curved screen, to display realistic dynamic pictures at close range, arousing the spontaneous attention and dissemination of passers-by
It supports multi-modal information display such as waterfall and animation to improve visual impact and information retention rate
At the same time as broadcasting commercial advertisements, real-time travel information such as carriage congestion display and arrival reminders are integrated to enhance public favorability
Cultural propaganda functions (such as public welfare short dramas and urban image films) enhance the social value of the media and feed back the acceptance of commercial advertisements
It connects the three golden landmarks of Gangnam Business District (COEX), Political Center (Gwanghwamun), and Shopping Paradise (Myeongdong).
At present, the advantages of LED media are concentrated in the commercial hubs along Seoul Line 2, and other stations and Metro Line 2 in cities such as Incheon have not yet popularized similar systems
