Media Resources

Located at the main entrance of the community, it is a mandatory passage for residents' vehicles and pedestrians, directly reaching the regular residents and visitors inside the community. It creates high-frequency, close-range advertising exposure, with daily exposure occurring more than five times, reinforcing audience recall.

The barrier gate advertising device is installed at the main vehicle and pedestrian entrances of the community. It uses a standardized advertising barrier gate, and during the 3–5 seconds while waiting for the barrier to lift, the viewer's attention naturally focuses on the advertisement in front of them, achieving nearly 100% exposure and deep memorability.

Above the entrance and exit channels that vehicles and pedestrians in the community must pass through, or on both sides of the barrier gate, brand information is forced to be exposed and repeatedly reached by taking advantage of residents’ fixed daily routine of lifting the gate—passing through—waiting. The advertisement cannot be avoided or skipped, effectively enhancing memory retention.

Located along the city's main thoroughfare, it is one of the more mature residential communities in Guanshanhu District, with well-developed commercial, educational, and transportation facilities. The barrier gate has three core advantages: compulsory viewing, high-frequency exposure, and low interference. Vehicles naturally focus on the screen of the gate while waiting for the barrier to lift, allowing advertising information to be effectively conveyed without the need for active searching.

Through the high-frequency exposure of community barrier gate advertisements, brands can deeply penetrate this high-value demographic, establishing trust and a sense of intimacy. As entrances and exits are places that residents pass through daily, with stable traffic and frequent interaction between vehicles and people, they provide a natural high-reach scenario for brand communication.

Located at No. 146 Qianlingshan Road, Guanshanhu District, vehicles entering and exiting the community must pass through a barrier gate. On average, this occurs 2–4 times per day. During the 3–5 seconds of waiting for the barrier to rise and fall, the line of sight naturally focuses on the machine box and the barrier advertisement, creating an inescapable, unavoidable viewing situation.

This media is located on the main road through which vehicles must pass to enter and exit Jinshi Community, the core residential area of Yunyan District. Drivers naturally pay attention to the space ahead while waiting for the barrier to rise or fall to ensure safe passage, creating a mandatory viewing effect, with an effective information reception rate of over 70%.

Relying on the gated management flow of high-end residential communities, all vehicles and visitors must pass through the main entrance barrier. The audience reached by the advertisement highly overlaps with the commercial consumption scenes within a 3-kilometer radius of the community, enhancing advertising efficiency.