Media Resources

Relying on its route network covering branch and trunk lines, paper cup advertising is deeply integrated into the cabin service chain, and the efficient transmission of brand information is achieved through high-frequency usage scenarios and precise audience positioning

Relying on the advantages of regional routes, China Airlines deeply combines boarding pass advertising with flight processes, and builds exposure for the brand through high-frequency contact scene penetration mode

Cleverly using disposable paper cups frequently encountered by passengers during the flight as a promotional medium, the unique advertising method can not only effectively increase the exposure of the brand

The combination of practicality and visual design of paper cup advertising strengthens brand memory points The survey shows that 72% of aviation audiences believe that the products conveyed by such advertisements are more high-end attributes and have a high repeat contact rate

Covering domestic hub airports such as Beijing, Shanghai, Chengdu and international routes, it is distributed through check-in counters

At present, Air China boarding pass advertising has formed a complete service system including targeted delivery, digital interaction and effect tracking, and its closed-loop communication model of "air and ground" has become an important channel for high-end brand marketing

As a necessary voucher for passengers to board the plane, the boarding pass has a 100% arrival rate and communication rate, and is a high-end communication carrier that cannot be underestimated in the aviation media

It covers Air China's domestic routes and some international routes, with key cities including Beijing, Tianjin, Chengdu, Chongqing, Hangzhou, Wuhan and other hub airports