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| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：Film | Duration：/ |
| Location： | Min Qty：100000 | |
| Size：/ | Min Period：月 |
Hainan Airlines also provides customized cooperation solutions, such as exclusive titles, which can synchronously integrate resources such as headscarf advertisements and full-page magazines to form a multi-dimensional communication matrix to help brands establish differentiated cognition in high-altitude scenarios
As an important carrier of high-end aviation media, paper cup advertising has become an efficient channel for brand marketing with its unique communication scenarios and accurate audience positioning
Its core advantage is to accurately target high-end consumer groups - mainly corporate executives, government officials and international tourists, with an average annual income of more than 150,000 yuan, with a highly educated background and strong consumption decision-making power. The closed and quiet atmosphere of the cabin environment enables the paper cup advertisement to achieve deep immersion in the state of no interference, and the passengers' attention to the advertising content is increased by more than 30% compared with traditional media
The environmental protection attributes of paper cups are in line with the brand tonality. HNA uses food-grade paper cups to balance safety and sustainability, conveying the brand's sense of social responsibility. In the digital age, paper cup advertising is combined with mobile interactive technology, and users can scan the code to obtain product details, further extending the communication chain. This "scenario-based, precise, and interactive" communication model makes paper cups a powerful tool for high-end brands to seize the market mind, helping enterprises establish differentiated cognition in high-altitude scenarios
The closed and quiet atmosphere of the cabin environment enables the advertising content to achieve deep immersion in the state of no interference, and the attention of passengers to the advertisement is increased by more than 30% compared with traditional media
It is reflected in brand premium and conversion efficiency. HNA provides customized cooperation solutions, such as exclusive titles, which can integrate resources such as headscarf advertisements and full-page magazines, forming a closed loop of "scenario-based, precise, and interactive" communication. For example, after a high-end electronic brand launched a paper cup advertisement, the brand search volume of the target customer group increased by 60%, and the terminal sales increased by 25%
In addition, the combination of environmentally friendly materials and code scanning interactive technology not only fits the brand's sense of social responsibility, but also extends the communication chain and further strengthens user stickiness. This high-potential energy and low-cost communication model makes it an efficient investment channel to seize the minds of the high-end market
According to the data, corporate executives, government officials and international passengers account for more than 77% of the aviation audience, with an average annual income of 156,000 yuan, with high education and strong consumption decision-making power, and are the core target customer groups in the fields of luxury goods, high-end wine, financial management and other fields
High-frequency contact The frequency of viewing in a single flight reaches 5-7 times and the annual passenger flow of 23 million repeated arrivals form a strong memory effect, and the survey shows that 72% of the audience believes that the products delivered by such advertisements are more high-end. Compared with TV advertising, its cost of reaching 1,000 people is only 1/10, but it can cover 47 countries and regions through a dynamic route network, forming a global communication matrix
HNA provides customized cooperation solutions, such as exclusive titles, which can integrate resources such as headscarf advertisements and full-page magazines, forming a closed loop of "scenario-based, precise, and interactive" communication
