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| Area：Xuchang | Type：Bus | Frequency：0 |
| Address：Xuchang | Format：car body | Duration：0 |
| Location：Xuchang | Min Qty：1 | |
| Size：8-18m | Min Period：month |
The routes run through core districts such as Weidu District, Jian'an District, and Dongcheng District, covering densely populated areas such as government agencies, schools, hospitals, the Pangdonglai commercial area, and the ancient city of Cao Wei. Routes like No. 99 Rule of Law, No. 33 Three Kingdoms Cultural Tourism Express, and K1 Yang Gensi Troop Express precisely reach specific groups, achieving comprehensive penetration from key commercial areas to neighborhood streets, with coverage far beyond that of fixed outdoor media. Xuchang has 50 bus routes covering the main urban area, with an average daily operation of over 100,000 kilometers. Bus advertisements move with the vehicles and can accurately reach commercial centers, transportation hubs, and other diverse scenarios, achieving no-blind-spot penetration of local residents and commuters. This is especially suitable for in-depth regional brand cultivation. Buses operate more than 14 hours daily on average, with each vehicle reaching over 5,000 people per day.
As a mobile city business card, buses shuttle daily along the city's main and secondary roads, actively bringing advertisements directly to the target audience. Daily exposure frequency reaches thousands of times, with a 270-degree visible range that eliminates viewpoint blind spots. Crossroad displays are even more effective, allowing a single bus to cover tens of thousands of potential viewers daily. High-frequency repeated exposure reinforces brand memory far beyond the effects of traditional media's single touchpoints.
Xuchang’s bus network continues to improve and has launched specialized routes such as tourist buses, community buses, neighborhood buses, and park buses, including the Three Kingdoms Cultural Tourism Express, Yang Gensi Troop Express, and Rule of Law Express. Bus graphics often feature thematic designs based on the route characteristics, becoming a mobile cultural landscape of the city.
As moving billboards, buses shuttle through the streets and alleys of the city every day, with a coverage far exceeding that of fixed outdoor media. They achieve comprehensive penetration from core business districts to residential neighborhoods. Relying on the bus network, advertising messages can reach consumer groups in different regions and of different levels, breaking geographical limitations and enhancing brand awareness across the entire area. The advertisements are continuously displayed within view, creating high-frequency repeated exposure and strengthening brand memory. Studies show that bus body advertisements can be exposed thousands of times on average each day.
With advantages such as large scale, wide coverage, flexible formats, and high cost-effectiveness, bus advertising has become the preferred medium for brands entering the Xuchang market. Its combination of mobility, mandatory visibility, and targeting precision not only enables city-wide brand exposure but also accurately reaches target audiences. Additionally, through customized special routes, it can achieve deep integration between the brand and city culture, enhancing communication effectiveness and brand value.
Bus body media is built on full-area coverage, with compulsory exposure at its core, precise targeting as its means, and high cost-effectiveness as its advantage, creating a unique mobile communication ecosystem in the Xuchang market. It is especially suitable for businesses needing to improve regional market awareness, shape brand image, or promote sales activities
With its unique mobility, wide coverage, and high cost-effectiveness, it provides a full-chain communication solution from broad reach to precise targeting, helping brands stand out in a competitive market. It serves as an important bridge connecting brands and consumers, and also as a moving showcase of Xuchang’s urban vitality and commercial appeal.
