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- Media Map
| Area：Wuhan | Type：Outdoors | Frequency：150 |
| Address：No. 598 Wulu Road, Zhongnan Road Subdistrict, Wuchang District | Format：led | Duration：30s |
| Location：Wushang Dream Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：6400mm*9120mm | Min Period：week |
The large screen is installed on the outer plaza at the main entrance of East Street of Wushang Dream Times, the world’s largest pure commercial complex. It sits at the intersection of the pedestrian main road on the mall’s East Street, ground parking lot entrances and exits, and a retro popular block, serving as an unavoidable viewing zone for all mall visitors. With no buildings or trees blocking the view and an open plaza free of blind spots, it ranks as a top-tier prime outdoor advertising spot in the business district, standing apart from inferior scattered small wall screens and street banners along roads.
As the core plaza location outside the commercial complex, it boasts the highest foot traffic across Wuchang District. Unlike ordinary small wall screens beside roadways, this giant screen delivers powerful visual impact, capturing attention from far away and creating city-level brand impressions. Pedestrians can view the content up close in an immersive experience; tourists, families and young people naturally stop to watch. Vehicles entering and exiting the parking lot slow down, granting audiences a full 5 to 10 seconds to absorb brand information. Visible from a hundred meters away, it achieves all-dimensional coverage of both vehicle and pedestrian traffic with continuous high-frequency exposure throughout the day.
Supported by the spacious vacant area on the East Street outer plaza, this advertising medium enables integrated marketing solutions combining exclusive screen branding with offline pop-up events, roadshows, press conferences and match viewing parties. The large screen drives online buzz while offline activities attract on-site crowds, forming a short conversion chain of "outdoor exposure – on-site interaction – mall store visits". The complex receives over 40 million total visitors annually, with an average daily flow of 110,000 on regular days and a peak exceeding 270,000 visitors during holidays, laying a steady foundation of massive traffic.
Leveraging the prime location of East Street as a core event venue, the large screen hosts year-round activities including markets, sports viewing events, brand pop-ups, festival celebrations, and government & corporate public welfare campaigns. During events, foot traffic doubles with remarkable crowd aggregation effects, greatly boosting exposure performance. Featuring smooth, high-quality LED display playback and dynamic audio-visual presentation, it delivers far stronger visual impact than traditional static outdoor advertisements, instantly capturing audience attention and deepening brand recall.
It radiates Wuchang’s core residential areas, university clusters and office parks across Jiedaokou, Nanhu, Optics Valley, Baishazhou and Yamiao as well as Hongshan District. It also draws micro-vacation tourists from neighboring cities across the province, covering both repeat local visitors and one-time sightseers. Brand placements here allow businesses to cultivate the existing local market while tapping into cross-regional potential customers. A single screen can achieve full coverage of all areas south of the Yangtze River, eliminating extra costs scattered across multiple advertising spots.
Supported by the spacious outdoor plaza of East Street, integrated joint marketing combining "brand promotion via the large screen + offline pop-ups, roadshows, new product launches and sports viewing parties" is achievable. It forms a short-conversion closed loop of "outdoor exposure – on-site interaction – mall store visits", precisely driving brand traffic acquisition and sales growth. Backed by Wushang Group, a leading central China commercial IP, the large screen inherits the credibility of an upscale business district, effectively elevating brand image, helping brands deepen their presence in Wuhan and boost regional brand influence.
